What is Insurance SEO?
Search Engine Optimization (widely known as SEO) involves optimizing the content and structural design of your website. When performed properly, Insurance SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site.
WHY BLISSDRIVE FOR YOUR INSURANCE SEO?
Our SEO team is the perfect choice for turning your insurance company into a search engine powerhouse. We utilize search engine marketing, email campaigns, and social media efforts, link building and all the latest technology to create an SEO plan for your company that will help you outrank and outperform your competitors. Insurance is one of the most crowded fields on the internet, and our Insurance SEO services will help set you apart.
While working with us, you’ll get the best services available and reap the rewards of properly performed SEO services such as:
• Increasing Your Online Presence
• Local SEO Strategies for Local Growth
• Enhancing the User Experience
• Higher Search Engine Rankings
• More New Leads and Better Conversion Rates
• Long-term, Large-scale Growth
MOVE YOUR INSURANCE COMPANY TO THE FIRST PAGE
As insurance company SEO experts, we understand the unique challenges you face. We are only successful when you achieve the goal of taking your business to the next level, which is what we specialize in. Our years of experience provide us with the knowledge to create high-quality content that drives more (and better) organic traffic to your website. We know how to help you attract and retain quality customers. Our SEO aims to provide measurable results and a constant stream of leads for your insurance business.
PROFESSIONAL, SEARCHABLE AND VISIBLE
It takes hard work and dedication to get your insurance website to the top of the search results, and this is one of the areas in which we excel. We use a variety of SEO strategies that include search engine optimization, targeted insurance keyword search, and content marketing strategies to ensure you’re getting the visibility required to become and remain a top competitor in your field. We understand what potential buyers want, and create targeted campaigns and content that gives them the confidence they need to choose your insurance services.
UNIQUE AND STANDS OUT
How do you stand out in comparison to other Insurance companies and agents? Do you have strong branding with a clear message? Are you offering something that other agencies and large organizations are not? Whatever makes you different is a tool that can be leveraged to your benefit. Search engine optimization is the perfect method for capitalizing on what you do best – whether it’s low pricing or excellent customer service.
Our dedicated team works with you to determine your ideal customer, perform market research, analyze data, then create a digital marketing strategy that harnesses this information. If you’re not highlighting your strengths, you’re losing potential revenue. The SEO services we offer allow people in need of your insurance services to find you via organic search, while our web development services ensure you have a functional and effective website that works on your behalf to bring you more calls, more leads, and more long-term revenue.
CURRENT AND CUTTING EDGE TECHNOLOGY
The insurance industry is a very competitive market, and it requires a high level of competence to become an online competitor – even at the local level. By employing the latest technology, we’re able to capture extensive data and insight that allows us to formulate the best possible solutions for your SEO success. Bliss Drive’s wealth of knowledge and expertise makes us an excellent choice for SEO done right, without excuses, and without hassles. We know what works and what doesn’t, because we have over 3 decades of combined experience in SEO and a proven track record that speaks for itself. We’re always in touch with the latest industry trends, and always seeking to be two-steps ahead.
OUR 7-STEP SEO PROCESS FOR YOUR INSURANCE COMPANY
1. DISCOVER YOUR MISSION
Define company goals, conduct market research, and highlight opportunities
We do our homework to learn about your mission, competition, goals, and opportunities. We need to understand the direction you’re going with your company so that we can adapt, identify, and deliver the best solutions. After all, we’re partnering with you to ensure your growth and success.
2. STRATEGY AND PLANNING
Identify and solidify both short-term and long-term SEO targets
Our goal is to meet and exceed your goals. We like to lay out a very clear and concise plan that allows to see exactly what we envision. Based on our understanding of your business goals and culture, we discuss plans and possible strategies for the character, content, and structure required for your long-term needs.
Evaluate current data and performance – what gets measured, gets improved
We must determine and set milestones because these are the important markers that give us a direction and focus for progress. We’ll analyze the data from your site as well as the latest insurance industry trends. We’ll compare and contrast the two, and then discuss which performance goals should serve as indicators of success for your website. With these benchmarks set in place, it’s easy to measure your growth as time goes on. You’ll see exactly how far you’ve come since day one because it’s all there – transparent, quantifiable, and ready for evaluation.
4. SITE OPTIMIZATION
Allow search engines to read and understand your website properly
SEO is not a “once and done” kind of endeavor. It’s a continual process of analyzation, recommendation, and implementation. We follow our industry, roll with the changes that search engines constantly make, and are keen on the latest trends. We monitor your competitors at regular intervals, we make changes as needed, and we always give our 100% to bring you the best service available anywhere. What’s more? We have integrity and take accountability.
5. CONTENT DEVELOPMENT
Create relevant, high-quality content that makes you an authority in your industry
Original and well-written content is crucial in helping your practice rise to the top and become a real competitor. That’s why we check every page and article for errors, consistency, readability and also usefulness.
What does your content say about you as a service? Are you seen as a leader in your field or just another insurance agent? Does your content set you apart from the others? Are your articles compelling and newsworthy? Does anyone really care what your saying, and is the information actually useful to them? If it’s not, you’re wasting your time and your money. We ensure that your content creates interest and value at every turn.
6. LINK BUILDING
Utilize proper link building methods for improved rankings and more referral traffic
Link building is a daunting and complex process consisting of a variety of methods and practices. The purpose is to acquire links from sites who already have high rankings on search engines, so that their large volume of readers will be exposed to the links leading directly to your website. This facet of SEO also serves as an indicator of authority when observed by search engine robots who determine how and where your website should rank.
7. REVIEW & REPORTING
Monitor and deliver bi-weekly reporting of rankings, traffic, leads, and sales
Without regular reports, there’s no foolproof method for tracking performance and progress. While you might see and uptick in leads or phone calls from prospective clients, it’s important to know where they come from and why. Keeping extensive records of data and lending proper examination to that information is a key to continual expansion. It’s also important to us that you understand how and why this is all happening.
We keep you looped in on the performance, report what’s working and what’s not, offer insights on the traffic trends for your site, and discuss adjustments that will further enhance our efforts.
Addressing Your Needs
INSURANCE SEO IS YOUR ANSWER
As your personal SEO team, Bliss Drive works meticulously to ensure that your business receives maximum exposure across all the top search engines. And since we know that there’s no one-size-fits-all solution for SEO, all of our services are customizable to your liking. We get to know you, your target audience, and your goals – and then we do all the heavy lifting required to turn those goals into reality.
WHAT MAKES INSURANCE SEO DIFFERENT?
Most people searching for insurance services want someone that is professional, trustworthy, and skilled with a strong reputation. They want to feel confident in your ability to provide fair quotes, prompt resolutions for claims, and little to no hassle. We take it as our personal mission to have a deeper understanding of your business model so you reach your intended audience, rather than people you’re unable to help. Reaching your ideal audience improves your chances of not only acquiring new clients, but retaining them for many years to come.
DOING THE KEYWORD RESEARCH
Keyword research is an important starting point the SEO campaign of your insurance company. It helps us understand how the general public is searching for your services so we can integrate those words and phrases into the textual content on your website. Keywords also play an important role in informing search engines what your website is about so they can rank your site properly and according to its content..
ADDRESSING YOUR WEBSITE
When your site isn’t working as it should, every single visitor can be a missed opportunity. Bad links, outdated contact information, broken contact forms, and pages that don’t load quickly have a negative effect on the user’s experience. Remember, when someone finds your business online, it’s your website that makes your first impression. Bad first impressions can be deal-breakers, so we take the time to evaluate all aspects of your site, proofread content, check for errors or inconsistencies, and ensure everything is accurate and working correctly. Search engines are another factor in this, because they check your site for errors. For example, something as simple as a phone number on your site varying from the number listed on google maps can cause google to be less confident that your site is accurate. This could cause your rankings to suffer, which means less traffic and more missed opportunities for acquiring new patients.
OPTIMIZING YOUR WEBSITE’S CONTENT
Performing SEO on your insurance company website is a process made up of various steps, including:
• Writing original and compelling content that provides clear and concise information
• Implementing top-performing keywords and search terms
• Optimizing your images for speed and consistency with your search terms
• Ensuring quick page loading times
• Creating a sitemap that is easily readable by search engines
• Using enticing calls-to-action that encourage visitors to take the next step
• Ensuring that all coding meets compliance standards
• Checking site security to maintain a safe browsing experience
With everything in order and properly optimized, you’ll be on the road to better rankings and improved traffic that will only continue to grow as time goes on.
CROSS-PROMOTION & CROSS-LINKING
The practice of getting your content and information onto other sites that have more visitors plays a crucial role in referral traffic. It also lets the search engines know that your site and its content is trustworthy since a reputable site is linking to it or talking about it. This content could be anything from a guest blog post, to a review article, or a press release. We use a variety of strategies to help bring visits from qualified users who show a vested interest in insurance services. It’s smart, sustainable, and selective marketing practice like these that make a massive difference for your long-term success.
ANALYSIS & REPORTING
Without valid data on your visitors and their actions, it’s impossible to make informed decisions on what adjustments need to be made to your site for continued improvement. Analysis is key, and something that cannot afford to be ignored. Likewise, detailed reporting is also important for you, the insurance company or agent, to understand the progress being made from our SEO services. We provide all the important information in clear terms so you know where you stand in regards to your goals, your competition, and your market as a whole. Contact Bliss Drive today and let’s talk. We’ll explain what we can do for you and how our Insurance SEO services can make you a real competitor in your field. There’s no hassle and no pressure, just transparent services from honest and accountable specialists with the skills you need to continue your practice’s growth.