For decades, the go-to advertising platform for local businesses wasn’t Facebook or Google, but the Yellow Pages. With millions of customers in every major metropolis and the ultimate ‘buying mode’ audience, the Yellow Pages was, for a long time, the only way for local businesses to reach people that were interested in buying.
Today, it’s a little different. With Google and Facebook offering ultra-targeted local advertising at very reasonable rates, what reason is there to spend your ad budget on the Yellow Pages?
The answer is fairly obvious: very little. With a declining audience and fees that are massively expensive when compared to online marketing, the choice is clear: move your Yellow Pages budget online and reap the benefits of advertising that’s easier to track, cheaper to implement, and far greater in scale. Check the Cost of SEO Services
Adwords is an incredible source of local customers, especially in ‘problem solving’ industries such as construction, plumbing, or dry cleaning. If your business offers a service for consumers, it can reap incredible benefits from Adwords search ads.
Thanks to Google’s new pay-per-call ad metrics, which allow you to pay for calls as well as clicks, it’s easy to make the transition from Yellow Pages to Google. The only difference is the pricing – instead of paying a flat monthly fee regardless of results, you only pay for the results that your ads generate.
Optimizing for local search keywords requires a slightly different strategy from the typical product or service-driven keywords. Instead of competing with corporations and large companies, you’re primarily competing with other small, local businesses.
This means your success is determined far more by smart keyword selection than it is by your budget. Create content that’s targeted to local keywords – even districts in your city – and you’ll be able to capitalize on lucrative, low-competition keywords.
The same is true of SEO – you’ll be competing not with the large corporations of big-traffic search keywords, but small, local competitors. This levels the playing field and makes local SEO more about relevance and trust than the size of your budget. See more : SEO Package Prices
In a way, the Yellow Pages was a printed precursor to SEO. Instead of vying for the top search position using links and on-site content, businesses fought for the most prominent Yellow Pages position using their marketing budgets.
Optimizing for Google Local is a great way to reach the same audience that used to read the Yellow Pages without paying a cent. Links and content replace what was once a marketing budget, giving you even greater results without the costs.
If you’re beginning to notice declining results from your Yellow Pages ads, consider making the transition today. Your local SEO company can help you optimize your website for local maps and begin attracting customers from Google within weeks. Check about the SEO consultant in Los Angeles.
The readership of directories is rapidly declining, and more customers are turning to search every single day. This makes Yellow Pages advertising the ultimate poor marketing investment for businesses – while the cost stays constant, the audience continues to grow smaller.
It’s time to call quits on offline directory marketing. Take your marketing budget to the Internet and you’ll generate more traffic, attract more customers, and make far more sales. Check out Orange County digital marketing services.
We can help your business replace its offline directory campaigns with a scalable and effective online PPC campaign. Contact us today to learn more about our PPC marketing services and local SEO campaigns for businesses. Learn about the Performance Based SEO Pricing
Craigslist has proved to be a great avenue for Internet marketing in Los Angeles or any place in the US. Today businesses of all sizes use it to increase their web driven revenue. If Craigslist is used properly and effectively, it could be a great help for most businesses, large or small to enhance their profit potential. If you are not using Craigslist you are missing a great opportunity for your business growth. Check out Los Angeles SEO online marketing.
Craigslist is an online market place that features classified ads, personal ads and help wanted ads from people in every major metropolitan cities of the world. Craigslist has about 4 million visitors every month. The two main components which have made Craigslist a successful business promoting option are:
Aggressive promotion on Craigslist can be a great help if yours is a startup company. It can help you make your presence felt in an already crowded market place. A company can be successful only when it is able to build a loyal customer base. The job becomes tougher if there is already a monopoly of big and established player. Offer quality services or products at a much lower cost and back them up with a good ad campaign.
Marketing on Craigslist is not different from marketing on other forms of media. For an effective marketing campaign on Craigslist, the first thing that you need to do is to get a professionally written content that can appeals to the target audience. Hire a freelance writer who can write very effectively about your business. You may have all the knowledge about your company but you may not have the skills to present your business most effectively to your prospective clients. Posting your business ads in appropriate category is also very important as it will help you get the target audience. Learn more about SEO services in Orange County.
Craigslist is not just a place to promote and advertise your products; it is also a place to interact with people. Engage yourself in conversations with people of your community and know about the latest industry trend. Interact with your customers and win their trust. Respond to their postings. Visit the relevant forums in the discussion forum of Craigslist and communicate with your potential buyers and other sellers to make your business presence visible to others.
Promote yourself in the best way through Craigslist by target marketing and aggressive promotion. If you need help on Local Search Engine Marketing, contact Bliss Drive 949-229-3454.
