For many business owners, 2020 wasn’t the best year. Online surveys show that more than 60% of businesses—a mix of SMEs and long-running companies—in the country shut down due to the COVID-19 pandemic.
Fortunately, not all hope is lost. Society is slowly recovering from the economic damages the recent pandemic brought and many are venturing into business again. However, you need to be smarter. Bear in mind that businesses shut down in 2020 for a reason, and there’s no saying what 2021 will bring. Learn from the mistakes of others—as well as your own, of course.
The best approach here is to overhaul your marketing campaign and adjust to the “new normal.” Retarget your audience, build a stronger online presence, and explore new marketing strategies that may help boost both brand awareness and conversion rates.
5 Strategies You Need to Focus on to Improve Business Performance This 2021
1. Search Engine Optimization Optimization (SEO)
Having a website is not enough when it comes to digital marketing. There are literally billions of websites on the internet. If you don’t find a way to set yourself apart from the rest, bigger sites with higher traffic will dominate Google’s search result pages (SERPs).
And that’s where SEO comes in. The idea is to optimize your web pages with top-searched keywords, relevant information, and eye-catching images to outrank competitors and get a higher spot on Google. That way, prospects will see your website first.
2. Content Marketing
In a world of YouTube vlogs, TikToks, and Instagram stories, is there any place left for traditional content marketing? Of course! Contrary to what the YouTube marketing gurus say, content marketing is still a great and effective way to generate traffic and collect leads. You just need to execute them properly.
For example, rather than dumping the same 1,000-word articles on your blog, opt to mix it up. Throw in some short social media blurbs and long-form buyer guides, among others. Also, don’t forget to guest post. Guest posting is a simple, cost-efficient way to tap into new markets and audiences.
3. Social Media Marketing
There are more than 3.6 billion users on social media and every single one of them spends an average of 2 hours scrolling through their feeds daily. If you don’t make an effort to strengthen your online presence, you’re missing out on a lot of sales.
There are multiple strategies to try out when marketing on social media. You can try investing in ads, boosting your posts, or collaborating with influencers. Whatever the case, your goal should be to expand market reach, generate traffic to your website, and increase the amount of exposure your products/services get.
4. Email Marketing
Email marketing is not dead! People who claim that no one uses email anymore likely do not know how to utilize their mailing list. In fact, statistics show that there are around 4 billion individual email accounts as of 2021, and this is expected to spike to around 4.5 billion in just three to four more years. This trumps the 3.6 billion users on social media.
Now, if email marketing is so effective, why does it spark so much controversy among modern digital marketers? The answer: lack of direction. Many businesses fail to see results because they do not fully understand the idea behind email marketing. Stop treating it as a social media platform.
Ads on social media are ideal for driving traffic to your website and raising brand awareness. Meanwhile, email marketing is for customer and prospect engagement through personalized messages—in other words, conversion marketing. You need to create a unique strategy for each of these two.
Also, contrary to popular belief, marketers don’t have to choose between one or the other. Properly budget your resources so you can advertise on both platforms. Use social media to generate and collect leads then engage and reach out to the collected leads through email.
5. Pay-Per-Click (PPC) Advertising
For businesses struggling to rank on Google’s search pages, you can try their pay-per-click advertising solution. What happens here is Google puts you at the top of their SERPs, letting prospects immediately see your website.
The best part here is that you’re paying per click. So unlike with FB or Instagram ads, you won’t have to pay for anything—except certain account fees—if no single user clicks on your ad. It’s a cost-efficient solution for newbie marketers.
Which of these strategies should you incorporate into your marketing campaign? Try all of them! You don’t necessarily have to stick to just one type of marketing strategy. Businesses are free to create their own unique marketing plan composed of different campaigns across multiple channels and platforms. Each strategy has its own set of strengths and weaknesses.
Of course, bear in mind that the results these strategies generate depend on a lot of factors and vary from business to business. Don’t feel bad if a specific campaign doesn’t work out for you. Instead, explore your options and continue testing different strategies to see what the ideal marketing formula for your brand is.
Here’s an in-depth survey detailing how many people still use email as well as how many more accounts are predicted to pop up in the coming years.
It’s vital for digital marketers to understand the online shopping trends and habits of their target market.
Executing these marketing strategies is not easy. Fortunately, Bliss Drive is here to help! Our team can create a unique digital marketing strategy to help your business take off as quickly and efficiently as possible. Contact Bliss Drive at 949-229-3454 today!