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Blending Traditional Marketing With Digital Marketing For Greater Success

Blending Traditional Marketing With Digital Marketing For Greater Success

Digital marketing methods have largely eclipsed traditional marketing strategies in most efforts to increase customer acquisition and conversion. While the majority of people are now online, traditional marketing is still valuable. This is due to the fact that not everyone spends time in the digital world.

Combining the two marketing methods enables a business to reach a broader audience. For years, debates surrounding traditional marketing vs digital marketing, have been raging. However, strategic marketers know that it’s not all about old marketing vs new marketing. Picking the right strategy comes down to the specific needs of every business — so why not combine the two to meet every need?

Can Traditional and Digital Marketing Work Together?

Integrating traditional and digital marketing methods concurrently has the potential to yield incredibly impressive outcomes for your business. When all accessible marketing tactics are used, customer acquisition, reputation management, and brand recognition are all viable. When you create a strategy that merges the two, the benefits can be doubled.

When it comes to combing the two techniques, it's vital to remember that there is a big difference between traditional marketing and digital marketing — each medium has a particular effect, depending on the product or service being marketed. 

To attain the best results, it's recommended to seamlessly blend digital and traditional marketing methods, as this will attract and convert a larger number of people than marketing just through one channel. This enables you to reach a more diverse audience.

By integrating both traditional and digital marketing, you can ensure that your message reaches your entire target audience. For example, you could use traditional marketing to incorporate a call to action in a radio broadcast or print ad that encourages people to visit a website. This is an excellent means to bridge the divide between digital and traditional marketing because it transforms your audience into active participants.

When customers are provided with the option to navigate from one marketing channel to the next, any traditional marketing concept can be integrated with digital marketing. Combining the two lets you use all available channels to reach and convert a greater number of prospects.

Understanding Traditional Marketing

What is traditional marketing and what sets it apart? Simply put, it is defined as any method of marketing that does not take place online. This can be accomplished through the use of print, radio, direct mail, telephone, and television, among other media.

When it comes to traditional advertising vs digital advertising, the former has more success in reaching out to highly focused audiences. Traditional marketing is one of the most well-researched marketing methods available, as well as one of the oldest marketing tactics still in use. This method is still popular among marketers since it has been tried and tested through time and has proven to be effective.

Traditional marketing is something that everyone encounters on a regular basis. This is why traditional marketing channels are critical for reaching out to local populations. Some audiences are more easily reached via traditional advertising vs digital advertising methods, such as seniors. The primary difference between traditional marketing and digital marketing is that the traditional marketing concept of placing advertisements in actual places where people can see, hear, or interact with them is crucial in the execution.

Understanding Digital Marketing

So how is digital marketing different from traditional marketing? Since you already understand what traditional marketing is, the answer is obvious. It’s conducted online and includes paid and organic advertisements on social media and search engines, as well as email, influencer marketing, and video marketing, to name a few. 

Digital advertising is all about using traditional marketing concepts online. These include paid social media ads, email newsletters, and pay-per-click (PPC) advertising, which are being used in line with more intricate digital advertising techniques such as search engine optimization (SEO). 

In the digital marketing vs traditional marketing feud, digital marketing has a clear advantage in terms of popularity as a result of the technological developments occurring across the globe. The popularity and even necessity of social media, news websites, and even eCommerce illustrates how prevalent digital marketing has become. In fact, even as early as 2014, 70% of consumers have been more inclined to learn about products online as opposed to traditional advertising methods.

One important difference between digital marketing and traditional marketing is that digital marketing offers a broader range of choices. When it comes to digital advertising, your decisions will revolve around which digital platform, instead of physical placement, is best for your campaign's goals.

How Digital Marketing Works

Digital marketing works by applying the traditional marketing concept of gathering information about your target audience and then connecting with them online via digital media. This approach benefits most industries, from retail to entertainment, and even to health and real estate.

The disadvantages of traditional marketing mainly revolve around limitations in terms of convenience, cost, and accuracy. As such the key advantages of digital marketing include:

  • Passive lead and customer acquisition
  • Both niche and global reach
  • Affordability and adaptability
  • The ability to track and measure results

Although it's favorable in many ways, digital marketing also has disadvantages. One difference between digital marketing and traditional marketing is that digital marketing is dependent on technology which can lead to the following issues:

  • Privacy and security breaches and issues
  • Immense competition across industries
  • Rapid changes in tools and trends
  • Remote customer service procedures

Frequently Asked Questions

Here are quick tidbits to help you understand better.

What's the future of digital marketing?

A combination of digital and traditional marketing is expected to dominate in the upcoming years.

What are the challenges of traditional marketing?

Traditional marketing is challenging in terms of tracking, time, and budget.

How do you do digital marketing for beginners?

Beginners can start by using familiar platforms like social media.

Greater Success With Traditional And Digital Marketing This 2022

Old marketing vs new marketing is a thing of the past. Today, businesses need to update their digital marketing strategy and include both to eliminate the disadvantages of traditional marketing and digital marketing. However, this endeavor requires time, knowledge, and experience. 

Check out Bliss Drive’s digital marketing services to see how you can reach a wider audience with the right content on the right platforms today!

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