
Written by: Richard Fong
Published on November 22, 2021
Published on November 22, 2021
Tracking, analyzing, and assessing performance takes time, but a continuous cycle of measurement and optimization is critical in establishing the key performance indicators (KPIs) that work for your business.
There are numerous ways to assess the effectiveness of a media content strategy, but there are three key metrics that can help you not only measure but also maximize effectiveness — consumption, engagement, and retention metrics. These are all available to view on Google Analytics.
These let you monitor the impact of your content marketing initiatives by informing you about how many people viewed your content and how much time they spent on it:
These help you establish an engaged audience that may be converted into customers if you follow up with the correct lead generation strategies. These indicators show how engaged your audience is with your content:
These allow you to track how successfully your material retains existing visitors, allowing you to see how many users return to your content and how frequently they do so:
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