How To Assess Media Content Strategy Effectiveness

Tracking, analyzing, and assessing performance takes time, but a continuous cycle of measurement and optimization is critical in establishing the key performance indicators (KPIs) that work for your business. 

There are numerous ways to assess the effectiveness of a media content strategy, but there are three key metrics that can help you not only measure but also maximize effectiveness — consumption, engagement, and retention metrics. These are all available to view on Google Analytics.

1. Consumption Metrics 

These let you monitor the impact of your content marketing initiatives by informing you about how many people viewed your content and how much time they spent on it:

• Page Views – The total number of pages visited by viewers
• Unique Visitors – How big your audience is
• Average Time On Page – How much time users spend on your site
• Number Of Downloads – How many users attempted to access gated material on your website

2. Engagement Metrics 

These help you establish an engaged audience that may be converted into customers if you follow up with the correct lead generation strategies. These indicators show how engaged your audience is with your content:

• Blog Comments – The number of comments visitors leave in your blog's comments section
• Page Depth – The average number of pages your audience visits every session
• Click-Through Rates (CTR) – The ratio of clicks to the views received
• Social Media Engagement – How many likes, comments, or saves your content received across various social media sites

3. Retention Metrics 

These allow you to track how successfully your material retains existing visitors, allowing you to see how many users return to your content and how frequently they do so:

• Bounce Rate – The proportion of visitors who leave your site after just viewing one page
• New vs. Returning Visitors – A higher number of returning visitors vs. new visitors indicates that your content is effective in retaining visitors
• Unsubscribers – The number of people who unsubscribe from your email list, indicating how well your material is received

Need help with improving your content strategy? Visit Bliss Drive now and check out our content marketing services to make the most of your data and boost your content marketing efforts.