How To Figure Out eCommerce Data With Analytics

Google Analytics provides a wealth of information about your website's traffic and audience with quantitative data about what users are doing on your site. These can be useful for understanding how people interact with your brand. 

eCommerce businesses owners must understand how their customers shop to boost sales. With Google Analytics ECmmerce Tracking, you can track shopping activity on your website with transaction data, revenue, products sold, and other information. 

Google Analytics provides two types of eCommerce reporting: standard and enhanced.

• Standard eCommerce: Tracks revenue, conversion rate, average order value, and specific product performance.
• Enhanced eCommerce: Adds granular data, such as reports for specific checkout steps and stages of the customer journey. You can also see the performance of coupon codes, affiliate codes, and other promotions.

Before you can start collecting data about your eCommerce site and see why rates are down or up, you need to enable ECommerce Tracking in Google Analytics and add tracking to your online store.

Here’s how:

1. Click on the Admin button in the bottom left corner of your account.
2. Navigate to the View column, click on the dropdown at the top to select the view you want to enable.
3. In the same View column, click on the Ecommerce Settings button.
4. Enable Ecommerce with the on/off toggle and choose between Standard and Enhanced Ecommerce Reporting then hit save.

Once you're done, you will be able to see data such as:

• Product Revenue, which shows the total revenue earned from individual product sales in a given period.
• Unique purchases, which indicates the total number of times a product was part of a transaction. 
• Quantity, which reflects the number of units of a specific product sold in a given period.
• Ecommerce Conversion Rate, which is the percentage of sessions that resulted in an eCommerce transaction. 

The next step to analyzing your eCommerce data is coming up with solutions that will give you an edge over your competitors. Head over to Bliss Drive now and check out our competitive analysis services to see how you fare against the competition.