
Written by: Richard Fong
Published on November 9, 2021
Published on November 9, 2021
Google Analytics provides a wealth of information about your website's traffic and audience with quantitative data about what users are doing on your site. These can be useful for understanding how people interact with your brand.
eCommerce businesses owners must understand how their customers shop to boost sales. With Google Analytics ECmmerce Tracking, you can track shopping activity on your website with transaction data, revenue, products sold, and other information.
Google Analytics provides two types of eCommerce reporting: standard and enhanced.
Before you can start collecting data about your eCommerce site and see why rates are down or up, you need to enable ECommerce Tracking in Google Analytics and add tracking to your online store.
Here’s how:
Once you're done, you will be able to see data such as:
The next step to analyzing your eCommerce data is coming up with solutions that will give you an edge over your competitors. Head over to Bliss Drive now and check out our competitive analysis services to see how you fare against the competition.