What Is The Average Conversion Rate For eCommerce Sites?

The conversion rate is an important component of your paid search strategy. It is the rate at which site visitors become buyers. The average landing page conversion rate across industries is 2.35 percent, but the top 25% convert at 5.31 percent or higher. Within the eCommerce industry, the median conversion rate is at 1.84 percent while the top 10% of eCommerce industries stand at 6.25 percent.

Ideally, you want to be in the top 10%, which have conversion rates of 11.45 percent or higher.

Conversion Rates and eCommerce

Depending on the industry, the ideal conversion rate varies. eCommerce conversion rates are much lower compared to those of Finance and Legal, averaging at around 4 percent. However, the conversion rates of the top 10% of every industry are 3 to 5 times higher than the average rates. 

Although the data suggests that a high conversion rate is equivalent to success, this is not always the case, particularly for eCommerce websites. When you convert less qualified leads, you actually waste more money because those leads cost you money. The key is to target customers that will buy a lot and often.

Landing Page Optimization for Better Leads

Instead of focusing on more conversions, you should concentrate on landing page optimizations that will lead to higher quality, more qualified lead generation. Follow these tips to develop a comprehensive conversion rate optimization strategy that will increase conversions while also improving lead quality.

1. Get creative with your offers and test them all to see which one resonates the most with your target audience. If you want to go the extra mile, look for different offers that can help you qualify leads.

2. Identify the impediments that are preventing prospects from converting and remove them by changing the flow. Test different variations to see which conversion path works best for your target audience.

3. Test smarter, not more frequently.  You must test at least ten different landing page variations to find the best performer, but keep in mind that this goes far beyond simply changing the font type or color and calling it a landing page variation.

A Holistic and Effective Approach 

To guarantee a high conversion rate while maintaining the influx of highly qualified leads, consider getting help from the experts. Conversion rate optimization allows you to make the most of every dollar spent on PPC by locating the sweet spot that persuades the greatest percentage of your prospects to take action. 

Visit Bliss Drive today and check out our conversion rate optimization services to get the benefits of a tailor-fit, industry-focused approach to building your website’s success.