
Written by: Richard Fong
Published on September 12, 2021
Published on September 12, 2021
The conversion rate is an important component of your paid search strategy. It is the rate at which site visitors become buyers. The average landing page conversion rate across industries is 2.35 percent, but the top 25% convert at 5.31 percent or higher. Within the eCommerce industry, the median conversion rate is at 1.84 percent while the top 10% of eCommerce industries stand at 6.25 percent.
Ideally, you want to be in the top 10%, which have conversion rates of 11.45 percent or higher.
Depending on the industry, the ideal conversion rate varies. eCommerce conversion rates are much lower compared to those of Finance and Legal, averaging at around 4 percent. However, the conversion rates of the top 10% of every industry are 3 to 5 times higher than the average rates.
Although the data suggests that a high conversion rate is equivalent to success, this is not always the case, particularly for eCommerce websites. When you convert less qualified leads, you actually waste more money because those leads cost you money. The key is to target customers that will buy a lot and often.
Instead of focusing on more conversions, you should concentrate on landing page optimizations that will lead to higher quality, more qualified lead generation. Follow these tips to develop a comprehensive conversion rate optimization strategy that will increase conversions while also improving lead quality.
To guarantee a high conversion rate while maintaining the influx of highly qualified leads, consider getting help from the experts. Conversion rate optimization allows you to make the most of every dollar spent on PPC by locating the sweet spot that persuades the greatest percentage of your prospects to take action.
Visit Bliss Drive today and check out our conversion rate optimization services to get the benefits of a tailor-fit, industry-focused approach to building your website’s success.