What Is The Average Conversion Rate For eCommerce Sites?

The conversion rateThe percentage of visitors who complete a desired action, such as making a purchase or filling out a... is an important component of your paid searchAdvertising on search engines, where advertisers pay to have their ads appear in search results. strategy. It is the rate at which site visitors become buyers. The average landing pageThe web page a user is directed to after clicking on an affiliate link, optimized for conversions. conversionThe completion of a desired action by a referred user, such as making a purchase or filling out a fo... rate across industries is 2.35 percent, but the top 25% convert at 5.31 percent or higher. Within the eCommerce industry, the median conversion rate is at 1.84 percent while the top 10% of eCommerce industries stand at 6.25 percent.

Ideally, you want to be in the top 10%, which have conversion rates of 11.45 percent or higher.

Conversion Rates and eCommerce

Depending on the industry, the ideal conversion rate varies. eCommerce conversion rates are much lower compared to those of Finance and Legal, averaging at around 4 percent. However, the conversion rates of the top 10% of every industry are 3 to 5 times higher than the average rates. 

Although the data suggests that a high conversion rate is equivalent to success, this is not always the case, particularly for eCommerce websites. When you convert less qualified leads, you actually waste more money because those leads cost you money. The key is to target customers that will buy a lot and often.

Landing Page Optimization for Better Leads

Instead of focusing on more conversions, you should concentrate on landing page optimizations that will leadA potential customer referred by an affiliate who has shown interest in the product or service but h... to higher quality, more qualified lead generationThe process of attracting and converting prospects into potential customers.. Follow these tips to develop a comprehensive conversion rate optimization strategy that will increase conversions while also improving lead quality.

1. Get creative with your offers and test them all to see which one resonates the most with your target audience. If you want to go the extra mile, look for different offers that can help you qualify leads.

2. Identify the impediments that are preventing prospects from converting and remove them by changing the flow. Test different variations to see which conversion pathThe series of actions a user takes to complete a conversion, from entry to completion. works best for your target audience.

3. Test smarter, not more frequently.  You must test at least ten different landing page variations to find the best performer, but keep in mind that this goes far beyond simply changing the font type or color and calling it a landing page variation.

A Holistic and Effective Approach 

To guarantee a high conversion rate while maintaining the influx of highly qualified leads, consider getting help from the experts. Conversion rate optimization allows you to make the most of every dollar spent on PPC by locating the sweet spot that persuades the greatest percentage of your prospects to take action. 

Visit Bliss Drive today and check out our conversion rate optimization services to get the benefits of a tailor-fit, industry-focused approach to building your website’s success.