How To Properly Upgrade Your Old eCommerce Website To Shopify Without Losing SEO Value

How To Properly Upgrade Your Old eCommerce Website To Shopify Without Losing SEO Value

Shopify has many benefits such as fully managed cloud-based hosting, exceptional security features, and top-notch customer service. However, migrating to Shopify comes with the risk of losing your website's SEO value

Luckily, there are solutions that can minimize the loss. Continue reading to learn what you can do to prevent losing your website's SEO ranking after upgrading to Shopify.

Domain Switching

It is critical that you switch the domain to your new store in order to keep most of your website's SEO value after you migrate. To transfer your old domain to your new Shopify store, simply login to your third-party domain provider account and unlock the domain, then log in to Shopify and enter the domain you want to transfer to Shopify.

You may be required to confirm these changes via email, depending on your domain provider. If this is the case, the domain transfer process can take up to 20 days to complete. Shopify will send you an email to confirm that the domain transfer was successful.

URL Testing

Creating 301 redirects allows you to redirect your old website's URLs to your new Shopify URLs. Recognizing that redirecting URLs is an important effort to maintain SEO ranking, keep in mind to double-check that all of your old URLs have made it to your new store. 

You have to ensure that all of the old URLs are redirected to the new site. After that, check for any 404 pages. If there are any, attend to them as soon as possible to avoid diminishing your SEO value.

Checking Snippets

Rich snippets are Google search results that include additional information, such as the content of a page or post that can include star ratings, author, prices, and so on. These have long been regarded as an SEO must-have.

You cannot automatically migrate your rich snippets to Shopify but you may use a third-party app designed specifically for this purpose. There are numerous options available in the Shopify app store. JSON-LD for SEO is the highest-rated one. 

Once you’ve upgraded to Shopify and have gone through the necessary measures to keep your SEO value, you have to make sure that your SEO value is maintained or better yet, improved. 

Head over to Bliss Drive now and check out our Shopify SEO services for the continuous improvement of your Shopify website’s SEO value.

Richard Fong is a highly experienced and successful internet marketer, known for founding Bliss Drive. With over 20 years of online experience, he has earned a prestigious black belt in internet marketing. Richard leads a dedicated team of professionals and prioritizes personalized service, delivering on his promises and providing efficient and affordable solutions to his clients.
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