Written by: Richard Fong
Published on January 17, 2022
Published on January 17, 2022
Search engine optimization (SEO) is important to stay ahead in the competitive digital marketplace. But to ensure continuous success, the best marketing strategies must consistently be in place. If you want to outrank your competitors and measure your performance, SEO tracking will be an essential and effective strategy.
Get to know more about SEO tracking and understand better how it can assist you in achieving your set targets.
When it comes to competitive SEO strategies, marketers can attest to the incredible advantage that competitor SEO tracking gives to a brand. SEO tracking, also known as SEO competitor analysis, helps identify websites that rank higher than you on Search Engine Results Pages. This will enable you to learn about their strengths and weaknesses.
Simply put, SEO tracking will allow you to look at your competitor’s performance and determine how you can improve yours. Specifically, this powerful strategy will help in optimizing your conversion funnel. As a result, you can grow your brand and maximize your return on investment.
Competition plays a crucial part in making a business successful. It becomes a way for you to clearly see your goals, know where you are lacking, and constantly do better. That’s why conducting a competitive SEO analysis will not only take you to the next level; it’s a valuable strategy that makes sure your investments are worth the results.
To be able to see your competitor’s SEO, here are a couple of things that you can do:
Focus on these four steps of competitor SEO tracking that will take your business to greater heights:
The first step to SEO tracking is determining who your real competitors are. Remember that not everyone on the marketplace is a competitor. You must only pay attention to those businesses that qualify as competitors in terms of high-ranking keywords.
You need to acquire a deep understanding of how they implement their marketing strategies and adapt to the changes and trends.
Utilizing SEO tools is a practical way to keep an eye on your competitors’ online undertakings. Imagine how much information you need to monitor, and without any SEO tools to assist, SEO tracking can be costly and frustrating. These tools can facilitate tracking your competitors’ keywords, backlinks, and rankings.
After using the right tools for the SEO competitor analysis, you will be able to gather data, including estimated organic search traffic, estimated keyword rankings, domain rating, and the number of referring domains.
Once you have the analysis results, you may now use them to compare with your website’s performance.
After carrying out the SEO competitor analysis, the next thing to do is evaluate the results carefully. Look closely at the type of content, backlinks, and keywords that put your competitors on the top. To understand better how your website and your competitor’s website differ from each other, you can perform a keyword gap analysis, link gap analysis, and competitor content analysis.
SEO has been around for a while, but many still have a few questions in mind. We’ve gathered a few of them to give you the answer that you need.
SEO performance is the result or impact of your efforts to increase traffic on your website. It is measured through SEO metrics.
There are many critical KPIs in SEO, but the one that correlates most with your SEO success is the search ranking.
Backlinks’ cost can vary depending on the quality and volume. Local SEO packages can cost from $500-$1,500. Meanwhile, National SEO packages range from $2,400-$5,250.
Without a doubt, SEO tracking as a powerful strategy can bring your website to the highest ranking of search engines. By analyzing your rival’s most effective strategy, you can gain more traffic and achieve higher conversion rates.
Start your journey towards SEO success; work with Bliss Drive for quality SEO services today!