Written by: Richard Fong
Published on January 21, 2022
Published on January 21, 2022
Backlinks, also called inbound or incoming links, are clickable links from other websites that point back to pages on your website. Google considers backlinks as a sign of credibility and an important ranking factor in its algorithm.
Understanding how backlinks impact your website’s performance is essential, but it’s also important to know what a backlink gap analysis is and what benefits it brings.
Carrying out a backlink gap analysis is beneficial for your search engine optimization (SEO) strategy. While it may be just one of the many facets of your SEO tactics, it plays a crucial role in increasing your domain authority by allowing authoritative sources to link to your site.
Backlinks from the most authoritative industry sites are an effective way to obtain great site traffic and improve your search engine results page (SERP) position.
If your competitors have more high-quality backlinks from high-ranking sites, they will consistently be on top of search engine results. But by performing backlink gap analysis, you will be able to analyze your competitors’ backlinks, discover opportunities, and work on your linking strategies.
To reach a wider audience and eventually convert more leads, a company should always aim to make it to the top of search engine results. High-quality backlinks are extremely valuable and helpful to achieve this goal.
But how would you measure that more high-quality backlinks are coming to your site against those of your competitors? This is where backlink gap analysis helps.
A backlink gap analysis, also known as competitor backlink analysis, assists in identifying authoritative referring domains that are still not linking to your site but are already linking to your competitors. With the help of backlink gap tools, you will be able to determine the gap between your site’s backlinks and your competitors’.
Knowing the backlink gap will allow you to build backlinks from the same referring domains as your competitors. This, in return, will increase your overall traffic volume. With the help of this comprehensive strategy, expect your site’s domain authority to improve, as well as your SEO score.
Here are the answers to some of the common questions about a backlink gap analysis or competitor backlink analysis that every marketer has to know:
Performing a competitor backlink analysis is not as complicated as you think. You can use a backlink analysis tool that will help analyze data and provide results.
Yes. Toxic backlinks pointing to your website can harm your SERP rankings. They can damage your domain authority and credibility.
High-risk backlinks are links construed as bad. They can negatively impact your SEO and significantly reduce your ranking. Thus, the removal of these links is of great importance.
A backlink gap analysis is a comprehensive strategy that aids in establishing the authority of your website. Domain authority, as we all know, is a critical concept in SEO. This backlink research is just one aspect to incorporate into your SEO strategies, but it’s a major opportunity that you must exploit.
The first steps to conduct a backlink analysis can be challenging. Make sure to partner up with a company with an excellent track record. Start your journey by getting a competitive analysis through BlissDrive!