Written by: Richard Fong
Published on August 24, 2021
Published on August 24, 2021
eCommerce is a lucrative business venture to get into. However, it is also true that the eCommerce industry is highly competitive — this is why you should take the time to make sure your store has a good chance of becoming successful.
In order to ensure you can keep up and remain equally competitive, you need to focus on targeting a mobile audience, building strong SEO campaigns, placing proper product descriptions, and reaching out to your customers. Keep reading below for more tips on running a successful eCommerce store.
Following are few essential tips to help grow your eCommerce store:
Optimizing your website for mobile means making sure that your website displays well on both desktop and mobile screens. If your website isn’t optimized for mobile, it ends up being difficult to navigate and will drive customers away.
Depending on your budget and the type of service provided, you may also want to develop a mobile app to go along with your website; however, simply optimizing your website for mobile users can be enough to make you stand out.
Online businesses need to rank high on search engine result pages, which is why SEO is so important. A comprehensive SEO strategy includes content marketing, conversion rate optimization, and more. This approach ensures that your business will grow sustainably, and it also helps establish your company as a reputable business in your area. Staying on top of SEO trends can help you get to the top spot on Google results — and stay there.
Without the ability to see your products physically, people may be hesitant to buy from your online store. To change consumers’ opinions and increase the chances of getting a sale, make sure that you include a proper product description for each item. Also, placing high-quality images of your products can make your site appear reputable.
Make shipping free for your customers, as the most common reason for the abandonment of orders is additional charges. It’s never appealing for customers to see shipping charges along with tax payments at the time of checking out. To help you save on costs, you can opt to offer free shipping once a consumer purchases go over a certain amount.
People who have a strong social following are great avenues for spreading awareness about your website. If you get someone with a popular Twitter or Instagram account to endorse your website, it will give off the impression that you’re worth checking out. Influencer marketing isn’t free, but partnering with the right influencers can certainly pay dividends in terms of exposure and traffic.
If you want your audience to stay tuned with your store, make sure to implement an email subscription to your platform. Maintain a list of all those who subscribe to your store and keep them updated with your store’s new arrivals and product launches. You can also add other things of interest to your email newsletters, like a featured customer or a news story that’s relevant to your niche.
Once you know the basics of running a successful website, learn more about the costs of running an eCommerce website at Bliss Drive’s blog.