Orange County, home to businesses big and small, currently employs about 1.61 million people. Staying relevant amidst the hustle and bustle of the county may seem like quite a challenge, especially in terms of your marketing campaigns. To see business growth, an increase in website visitors, and conversion rates like never before, working with digital marketing experts at Bliss Drive can help you witness your desired action come to life.
Analyzing Consumer Behavior with Bliss Drive
In the realm of digital marketing, seeking out conversion rate optimization services may not always be top of mind. However, this service is integral to your success. At Bliss Drive, we offer assistance in conversion rate optimization, which starts with an examination of your current website traffic.
We help you define your target market and get to know who your visitors are. The analysis of your customers and their behavior upon viewing your website or landing page will determine where you are at. You will also learn what you are good at, and what you should improve on.
When you know your visitors’ behavior and intent, you will get to see if your site has the proper calls to action (CTA). Consumer behavior covers everything from the points at which visitors abandon a certain page or their shopping cart, and even your bounce rates.
You can assess the effectiveness of your CTAs by checking your conversion rates. A positive user experience is imperative to improve them, whether you are attempting to get more information about your visitors through their email or phone number, or are simply trying to sell a product or service.
Moreover, your CTAs should mirror your target audience and their intent upon viewing your web pages. Our team at Bliss Drive makes sure that visitors have a positive user experience by keeping design elements to a minimum. Visual aids should be used to facilitate engagement, leads, conversions, and revenue, and not distract away from this specific purpose.
Refining Customer Experience Through A B Testing
We cover all aspects of conversion rate optimization, such as A B testing. A B testing is a method of comparing two versions of your business website—or any social media post, marketing campaign, or landing pages, for that matter. The process is done to determine which version performs best.
This method works by giving two groups two different versions of the site and seeing which one does better in bringing in traffic, resulting in more clicks, and leading to greater conversions.
The test results will teach you that even small changes will make a difference. This is one way of making more informed decisions, as it allows you to tap into the mindset of your potential customers. You can then combine the top-performing elements when designing your site.
Working With Bliss Drive Gets You Results
While these are basic strategies deployed by any other digital marketing team, Bliss Drive goes further in helping businesses improve their conversion rate and consequently, their search engine optimization. Our digital marketing agency makes sure that your website will speak for itself in enhancing your credibility and encouraging your customers to trust your brand.
We are a conversion-focused team that will grow alongside you at the pace you are most comfortable with. With our guidance, your Orange County business can come out on top. For more traffic, leads, conversions, and sales, Bliss Drive is here to help with conversion rate optimization services and beyond—call us today!