What is SEO?
Search Engine Optimization (widely known as SEO) involves optimizing the content and structural design of your website. When performed properly, China SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site.
WE BUILD THE SEO STRATEGY THAT BUILDS YOUR CHINESE BUSINESS
As a Chinese business, your web development and digital marketing must support your long-term goals. Both small businesses and large-scale organizations can benefit from SEO services that target specific consumers by reaching them with relevant, effective messages that encourage action. Like others who operate in specialized niches, your Chinese business will benefit greatly from high-quality website content attracts potential customers and aids in better search rankings. Our experienced team of enterprise level SEO experts will work with you to develop the best strategies for:
• Increased Search Engine Exposure
• Higher Search Result Rankings
• Driving Better, More Qualified Traffic
• Targeted content creation
• Better conversion rates
• Expanding Your Marketing Channels
• Greater Brand Awareness
• Surpassing Your Competitors
• Acquiring More Leads and Making More Sales
GET YOUR BUSINESS SEEN BY YOUR PERFECT CUSTOMER
Our team of SEO and Web Development specialists will help your business generate the exposure that brings more visitors to your website, and converts them into customers. We take the time to learn about your business model, your goals, and determine your target market. Next, we utilize a variety of industry-leading tools and real-time data to develop a plan on how to effectively reach that market. From keyword research to content creation and conversion rate optimization, we offer full-service SEO solutions that allow you to become and remain a serious competitor in your industry.
Our main goal is to help you meet your goals, and that’s where we excel.
PROFESSIONAL, SEARCHABLE, AND EFFECTIVE
Google, Bing and other popular search engines dominate the realm of paid search marketing. Each uses algorithms that constantly change, and therefore require continual SEO campaign adjustments to maintain performance. You need specialized and relevant content that places you at the top of the search result pages to help drive a larger number of potential clients to your business. You also need powerful calls to action that entice your site’s visitors to make a purchase, fill out a contact form, or pick up the phone and call you for more information. This is what we do for you, and this is how you achieve success online.
UNIQUE & MEMORABLE
When a potential customer finds your business online, your website is their first impression of you. First impressions are important, and that means that your website should be unique and memorable. Your site needs to engage your customer, be professional, informative, and feel friendly. That kind of experience keeps visitors on your website longer, makes it more likely that they’ll learn about your product or service, and in the end, make them more likely to become a customer.
Additionally, search engines, like Google and Bing, assess how long visitors stay on your website. Content, products, and information that hold a visitors attention will keep them on your site longer, and this sends a sign to search engines that your content is effective and engaging. In the end, they’ll use this information to help calculate your worth, and ultimately, where they’ll place you within their search engine results pages.
CUTTING EDGE CLOUD TECHNOLOGY
Cloud technology and the ever-expanding use of mobile devices make it possible for virtually anyone to go online just about anywhere. That ease of use and nearly universal access lets consumers search online before choosing which Chinese business they will use. This makes it critical for your website to support all types of online searches. This includes those performed from mobile devices, including cloud-based searches which can greatly boost the effects of your online marketing and increase profitability. Our team of Chinese SEO experts offer cutting-edge solutions to ensure that your website supports both mobile and cloud technology.
OUR 8 STEP SEO OUTLINE
1. KEYWORD RESEARCH
Keywords glue customer intention to your SEO strategy.
Your keywords are your SEO fuel. They represent the intention of your customers, and they represent your services, brand, and needs. We build smart keyword databases driven by the intent of your target audience, your competitor’s paid search campaigns, and your overall brand and services. We also take your current target audience and adjust it to a Chinese atmosphere — ensuring that your keywords are thoughtful and conversion-driven. We deliver enterprise level SEO to all of our customers via enterprise SEO platforms to create continuous streams of valuable organic traffic on Baidu.
2. COMPETITOR ANALYSIS
Discover your competitor’s strengths & weaknesses to deliver superior digital experiences.
Winning on Baidu requires sophisticated competitor analysis that identifies the keywords of your top competitors, then leverages their weaknesses to help you rank faster, spend smarter, and grow more easily. We back all of our competitor research with high-quality analytics to help you grab a bigger chunk of the market spend. You want to appear in Bauidu’s search results for the specific keywords that will bring you the biggest and easiest sales. We make that happen.
3. AUDIT AND TECHNICAL SEO
We take care of the back-end to give you competitive agility on the front-end.
SEO isn’t only about your keywords and content. Your meta-tags, sitemap, image files and schema all play a critical role in how Baidu ranks your website. We work to identify all of your technical weak points, and we dive into the code to help you address and repair any critical mistakes. SEO, in the end, is all about consistency – don’t just deliver better content than your competitors; deliver a better overall experience. Your customers will thank you, and you will thank us.
4. CONTENT CREATION AND CURATION
We breed content-centric strategies.
We believe that content is the heart of your SEO strategy. Sure, SEO works as a whole and there are several parts, but you want to deliver tangible value to every customer whose digital footprint touches your website’s doormat. Our SEO team includes native Chinese content creators with multilingual skills who know how to make your content speak in ways that resonate personally. After all, what’s the point of taking the time to create great content if your customers aren’t digesting it happily? We make every word count.
5. LINK DEVELOPMENT
Gain authority and link juice with smart, ethical backlinks.
SEO doesn’t only happen on your website. Your offsite SEO is the magic that turns your website into an authority figure. We help spread your brand by developing smart and ethical backlinks that leverage value-driven content and savvy brand-to-brand relationships while avoiding those spammy (and scammy) link building campaigns. Baidu’s algorithm is smart and it expects your backlinks to be real, relatable, and relevant.
6. BAIDU ECOSYSTEM COHERENCE
Win with a comprehensive Baidu strategy that includes images & videos to pay-per-click campaigns.
Baidu’s search function is only one component of the Baidu puzzle. We leverage Baidu Zhidao (similar to Google’s “Questions & Answers,”) Baidu Baike (similar to Wikipedia,) Baidu Tuiguang (similar to Google’s Adwords,) Baidu Maps, Baidu Image Search, partnered social media platforms, and more to create comprehensive SEO strategies that leverage all of Baidu’s critical services and marketing channels. Don’t just appear on Baidu search. Appear on Baidu everything.
7. MOBILE OPTIMIZATION
We make mobile the heart of your digital SEO strategy.
We spread our mobile-first manifesto to your business’s Baidu strategy. With more and more Chinese people navigating Baidu on mobile screens, you need to meet them on the devices they use most. We make sure that your website is mobile-ready for the Chinese audience. Your business should embrace the future of search and capitalize on it – not hide from it.
8. BAIDU ANALYTICS AND PENALIZATION PREVENTION
We prevent abuse and create data-driven campaigns.
With Baidu Analytics, we can ensure that every dollar of your ad spend is intelligent. You want your keywords and PPC strategy to be tight and functional. We find the data to back it up and make every move quantifiable. Baidu is aggressively anti-spam (more so than Google!), and small infractions can lead to serious consequences. We keep your campaigns aligned to Baidu’s policies, best-practices, and expected standards. This will keep your website coasting through the rankings without running headfirst into a brick wall of compliance.
If you’re ready to reach a completely new market, it’s time for us to talk. Let us explain in detail how Bliss Drive can capture an audience that you never thought possible.
Addressing your need
BLISSDRIVE IS YOUR CHINESE BUSINESS SOLUTION
We work directly with you to develop, produce, and deliver the best online marketing plan for your Chinese business. We have years of experience partnering with a wide range of clients for whom we’ve achieved outstanding results by implementing:
• Effective Search Data
• Business Trend Consultation
• Search Engine Marketing
• High Quality Content Creation
• Paid Search Website Optimization
• Social Media Management
• Conversion Rate Optimization
• Email Marketing Campaigns
• And so much more …
HOW CHINESE BUSINESS SEO DIFFERS
Your Chinese business demands most likely differ greatly from other businesses. You have a highly defined consumer base with cultural and other issues impacting how consumers interact with and relate to the world around them. Your SEO strategy needs to fully assess your market’s behavior and the consumers within that market if you really want to achieve the most profitable results. Whenever dealing with a particular consumer group, such as Chinese-speaking consumers, your website development and content must appeal to them. This means reaching them via their preferred marketing channels, presenting messages that they can relate to. This is something we excel at, and an area where we can help you reap very favorable results.