Published on September 21, 2022
eCommerce is vital in building an online business. It’s estimated that 25% of global retail purchases by 2025 will be done online. Wix and Shopify are leading eCommerce platforms that provide everything you need to start and grow your online store.
Wix has a user-friendly interface, while Shopify has robust eCommerce features. Both offer an excellent foundation for any online business.
So which one should you choose? Keep reading to see which one is better for your small business.
Wix and Shopify are two of the most popular e-commerce platforms today. They offer a wide range of features and options, making them well-suited for businesses of all sizes. When it comes to price, Wix is generally less expensive than Shopify. However, Shopify offers a more robust platform with greater integration.
Regarding CMS platforms, Wix provides a more user-friendly interface, while Shopify is more customizable. Ultimately, the decision of which platform to use depends on the specific needs of your business.
Here’s a quick comparison between Wix and Shopify:
| Price | Integrations (Yes or No) | Free Trial (Yes or No) | eCommerce Analytics (Yes or No) | Customer Support | Multilinguall Capabilities (Yes or No) | |
| Wix | Starts at $17/month | Limited | Yes | Limited | Yes | Yes |
| Shopify | Starts at $29/month | Yes | Yes | Yes | Yes | Limited |
Price: Wix has a free plan, but this has minimal features. To run an online store and accept payments, you must be on the Business Basic Plan, which is $17 per month. Shopify has a Lite Plan, which is $9/month, but this only allows you to add a Buy Button to an existing site. To build an online store with Shopify from scratch, you need at least the Basic Plan, which is $29/month.
Integrations: Both platforms have third-party app stores that feature countless integrations. However, Wix offers fewer eCommerce-specific integrations, while Shopify has over 6,000+ eCommerce-focused integrations.
Free Trial: Wix and Shopify offer a free trial for 14 days.
eCommerce Analytics: Both offer eCommerce analytics, but Shopify has more robust analytics features amplified by third-party apps compared to the basic ones Wix offers.
Customer Support: Wix has an online help center that provides weekday callbacks. Shopify has a 24/7 online help center, many online tutorials and guides, and a supportive online community.
Multilingual Capabilities: Wix allows you to create multiple page versions in various languages. Shopify has third-party apps like GTranslate that you can integrate to translate the store.
When setting up an eCommerce website, there are a few key features you should keep an eye out for. Templates help you create a beautiful store in minutes, while customization options allow you to build a site suited to your brand. Robust analytics guide you in understanding your store’s performance.
Customers are primarily mobile, so your site should be optimized for mobile users. To increase conversions, you should offer several payment gateways. Here’s how Wix and Shopify compare when it comes to these factors.
Wix and Shopify have pre-designed templates that you can easily customize. Wix has 800+ templates, while Shopify has 9 free themes and 180 premium ones. Shopify themes are geared toward eCommerce, while Wix templates are general-purpose ones.
Wix has an intuitive drag-and-drop editor that allows you to customize your site layout from the front end easily. But it doesn’t allow you to change the site’s HTML code. Shopify has a more clunky interface where you customize the site template from the back end, giving you access to the CSS and HTML templates to customize the code further.
Wix and Shopify allow access to Google Analytics, but Shopify offers extra built-in analytics features. Third-party apps further amplify Shopify’s analytics features.
Shopify themes are 100% mobile responsive. They’ll automatically adjust to the device of the end user. Wix lets you customize desktop and mobile versions since it uses absolute positioning as a design approach. Both platforms display well on mobile, but Shopify follows SEO best practices of using responsive templates.
Shopify offers Shopify Payments together with 100 other payment options. However, it collects a 0.5% to 2% transaction fee for other payment gateways. Wix offers Wix Payments in selected countries and works with the usual payment options like PayPal and Stripe. It doesn’t collect transaction fees, though.
If you’re a small business with limited resources and are looking to start selling on the side, Wix is a great option. Their focus on creating content-rich sites will help you attract customers and drive traffic to your online store.
However, if you’re looking for more robust eCommerce functionalities and want to scale your business, Shopify is the better choice. With their emphasis on building powerful eCommerce stores, Shopify can help you take your business to the next level.
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