Pasadena is typically associated with the Rose Bowl and Tournament of Roses Parade, but there’s more to the city than meets the eye. This city is well-known for its cultural and educational significance, with institutions such as Caltech, the Jet Propulsion Laboratory, and the USC Pacific Asia Museum all located in the area.
As such, Pasadena’s local economy is surprisingly diverse for such a small city. It has 13 distinct commercial districts, with top employers such as Kaiser Permanente, Langham Huntington Hotel & Spa, AT&T, and Inter-Con Security. The city’s population is just over 140,000, which means that businesses can take advantage of the diverse economy mixed with Pasadena’s small-city environment.
Doing business in a smaller city means that your reputation is more important than ever. Word-of-mouth travels fast, and the key to securing loyal customers in the area is to establish yourself as a leader in your industry. This is why digital marketing is so important, as it helps spread the word about your business while allowing you to interact directly with your customers.
The sooner you can market your Pasadena company, the better your chances are of capturing the local market. However, digital marketing is a lengthy process as it requires a lot of research and development. Business is all about working smart instead of working hard, and partnering with a digital marketing agency is one of the smartest things you can do.
At Bliss Drive, we do all the heavy lifting when it comes to building your digital presence. We’ve been in the industry since 2007, and as native Californians we know what kinds of ads, search trends, and website designs appeal best to the local market.
We tailor each strategy to fit clients’ needs, but you can expect a mix of search engine optimization, content marketing, PPC management, and more. Once you’re ready to get started, give us a call at Bliss Drive.
