See how your website looks in eyes of Google
and how you stack up against your competition
We Help Businesses Generate More Sales And
Better Leads From Their Online Assets.
Learn these 5 important things before hiring a SEO company for your business
- 1.Do they have conversions in mind? If not, FORGET IT! If this isn’t a priority, you’re wasting valuable time and money.
- 2.SEO strategies and technologies have advanced substantially over the last 3 years. Is the agency up to speed?
- 3.Does the company you’re considering have a proven track record? Have you seen their case studies?
- 4.Your SEO company should also act as your webmaster… They should be reliable, responsive, and with solid support.
- 5.Does the SEO company offer real value to your website?
Check their references (reviews, testimonials, etc.).
HOW IT’S DONEThe Strategies Our Digital Marketing Firm Uses
To Drive Real, Sustainable, Consistent Results
What is Search Engine Optimization?
Search Engine Optimization (widely known as SEO) involves optimizing the content and structural design of your website. When performed properly, SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site.
SEO is an Ongoing Management Process
The SEO process is not a one-time exercise. Achieving and maintaining high rankings on major search engines requires the consistent use of innovative and meticulous strategies. If your SEO initiatives stop at some point, your competition will eventually catch up. It’s a continuous battle to achieve top rankings, and other businesses will fight to get ahead of you (even if you’ve already surpassed them in your efforts). Always remember that while it’s difficult to reach the top, it is even more difficult to remain there.
Why Choose Bliss Drive for your SEO Services?
With over 3 decades of combined SEO experience, we know what works and what doesn’t. What sets us apart from other SEO companies is that we’re in this for the long-run. Rather than make promises we can’t keep, we create a detailed plan, set realistic goals and milestones, and offer complete transparency on our progress. We address every last detail of your SEO campaign to ensure you’re on the right path – from the elementary tasks to the most complex and critical.
We’ve built our reputation as a leading SEO company through consistency, hard work, and exceptional customer service. Our goal – and our passion – is to create a success story for each and every client we work with.
Rank in the First Page
There’s a saying in the Search Engine Optimization (SEO) business: The best place to hide something is on the second page of Google. That’s because if you’re not on page one – and high on the page – your chance of getting found is extremely limited.
The top spot in Google’s search results gets nearly a third of all clicks. The top 3 spots together share more than 61% of all clicks. The top ten spots receive 92% of clicks.
Google Rank vs. Average Traffic Share
SEO is the art of achieving top placement on search engines for organic and paid search. By optimizing your placement, you increase your website’s exposure which translates directly to the number of visitors you’ll receive.
How Does SEO Work?
Search engines use more than 200 ranking signals to decide which results to show, and in which order. They tweak the algorithm thousands of times each year. If you’re not continually optimizing your site, it can be difficult to improve or maintain your rankings.
SEO is about managing the factors that directly impact traffic to your website. On-page SEO focuses on improving the customer experience on your site while simultaneously making sure your site sends the right ranking signals to the search engines. Off-site SEO is about improving the perception of your site’s popularity, relevancy, and authority. This includes things such as getting high authority sites to link to your content or the placement of content on other sites and platforms to aid in traffic generation.
How To Improve SEO Ranking
Search engine algorithms are designed to analyze user’s search queries and serve up the most relevant results. The more relevant your website is to the search query, the more likely it is that you’ll be placed in the top results.
Improving your SEO ranking means paying attention to the factors search engines use when determining what defines relevant content. Here are the major ranking signals used by search engines.
A whopping 68% of the clicks coming from Google are from smartphones. For Google’s shopping search section, mobile use accounts for 70%. Since mobile searches make up the majority of clicks, search engines prioritize mobile-optimized sites to provide a better user experience.
Fast Load Speeds
Speed is crucial to customer engagement. If you don’t have a fast loading website, you’ll be punished by the search engines. With retail sites, for example, a one-second delay in site loading impacts mobile conversions by up to 20%.
Search engines evaluate website content for contextual matches to serve the most relevant content based on user search intent. Google’s RankBrain uses Artificial Intelligence (AI) to evaluate keyword matches against queries. It then ranks pages based on matches and historical performance, such as bounce rate (how fast someone bounces back to search results) and dwell time (how long they stay on your page after arriving.
This means it’s important to feature the right keywords and use informative, high-quality content that your visitors will want to read.
With increased concerns over privacy and online safety, search engines are now giving priority to sites that use the Hypertext Transfer Protocol Secure (HTTPS) markup. This allows for encrypted website connections to protect data from being intercepted while being exchanged.
Your Domain Name And Age
When you’re new in business, it can take time for consumers to trust you. It’s the same with search engines. The longer your site has been active, the higher the ranking signal it sends. Also, the closer your site’s name is to the keywords, the better you’ll score.
The number – and quality – of other people linking to your site play a significant role in how search engines rank your site. If high authority websites link to content on your site, it’s a signal that your site provides high-quality content. It also helps you acquire referral traffic from visitors interested in what you have to offer.
It seems so basic that your business Name, Address, and Phone Number (NAP) need to be accurate on your website. It’s surprising how often it’s not accurate. Search engines also look at business listings, review sites, and other links to your site to see if the NAP agrees.41% of SEO companies report that inconsistent Name, Address, and Phone Numbers across the internet is one of the most common ranking issues for businesses.
How Much Does SEO Cost?
In determining how much does SEO cost, there’s no easy answer. You can go online and find companies that will charge you $99 a month of $10,000. Like everything else in life, you get what you pay for.
The best strategy is to determine your needs and goals, then figure out what it takes to get there. There’s a big difference between a one-time SEO audit with DIY recommendations and outsourcing your SEO. To stay competitive, you need ongoing SEO every month.
SEO is not a short-term fix. It won’t make the cash register rings as quickly as a 2-for-1 sale or deep discounts. It takes time to work. It’s best to think of it as a necessary business expense rather than a marketing budget line item.
It also depends on the industry or niche you’re in. If you are in the insurance, lending, mortgage, legal, credit card business, SEO is going to cost you more. The competition for the keywords is fierce. Pay Per Click (PPC) ads for these industries also top the list of the most expensive. You can bet companies in these industries will spend more to be competitive in organic search as well.
What Is The Importance Of SEO For Your Business?
As customers go online to research products and services, SEO helps you to rank higher and gain more visibility. SEO means more engagement, traffic, and conversions.
SEO builds trust and credibility for your business. If helps more people to find your business when they are searching. It also improves the user experience when they do click through to your site.
If you’re not actively employing SEO strategies with your website, you’re missing out on the opportunity to convert searchers to customers.
PPC means Pay Per Click advertising. With PPC, your ads are served on digital platforms such as google. With this type of advertising, you only pay when a visitor clicks on your ad and goes to your website or landing page.
Doing PPC the right way gets complex quickly. Search engines have algorithms with literally hundreds of triggers. Each ad is in competition with others for placement in real-time auctions. These algorithms decide which ad to serve by a variety of factors including bid price, relevance and context, keywords, and conversion likelihood.
It takes a pay per click management expert to maximize your spending and drive real results. One of the additional benefits of a PPC campaign is that in conjunction with SEO, you can dominate several of the top listings for a single search term – both paid and organic.
We’re Experts At PPC
We can handle PPC on any search engine, but if you want to be successful at the search game, you’ve got to be front and center on Google. Google is the undisputed champ in the search business with an 88.6% market share.
It’s great to rank high with organic search, but paid clicks outnumber organic clicks by a factor of 2 to 1. About 41% of the clicks on search pages go to the top three paid spots. 65% of all clicks are the result of paid or sponsored results.
We’re experts at Google Ads (formerly known as Google Ad Words), and know exactly how to get your paid search ads at the top of the page for the most searched keywords. We use contextual targeting and predictive modeling to analyze potential keywords for fit. We then assess bid prices and conversion rates to give you the most efficient marketing results for each and every dollar you spend. We can target broad keywords, niche keywords, long-tail keywords, and negative keywords to further maximize your advertising spend.
Another benefit of PPC is A/B testing. This allows for continual optimization and adjustments to streamline performance throughout the life of your campaigns. This means the longer your ad campaign runs, the more efficient it becomes, resulting in ads that are shown more and convert better for a lower overall cost.
PPC Display And Social
PPC is more than just search. Google’s display network, for example, reaches 80% of all internet users. It generates an extremely high number of impressions, but a lower CTR (Click Through Rate). PPC on all platforms, including social media sites like Facebook, Instagram, Twitter, and LinkedIn can target your intended audience by location, demographics, interests, education, connections, purchase intent and more.
Each platform has its advantages and drawbacks. Our PPC experts can help design the right campaign for your business needs, including pay per click management and PPC services.
The ROI Of PPC
A healthy PPC campaign provides a healthy ROI, especially compared to other forms of media. For every $1 invested in PPC, it’s estimated that marketers are getting $2 in return. That makes for an ROI of PPC of 100%. Not too bad, huh?
Retargeting & Remarketing
In addition to exposing users to your ads, we can also identify users that have clicked through to your website or landing page. This allows us to track their behavior on your site and even after they leave. We can then retarget or remarket to the visitors that have already expressed an interest in you. This can not only improve brand recognition, but also offer reminders or incentives for them to return. After all, we know they’re likely in the market for what you’re offering.
As a supplement to PPC, we can also provide the following:
• Custom landing pages to increase PPC conversions
• Location targeting to serve specific ads to customers nearby
• Geofencing to target users in specific geographic locations
• Look-alike audience to match similar behavioral, interests, and lifestyle attributes
Contact us today to learn more about PPC, and how it can make a difference in revenue for your business.
The goal of your website is to promote your business and sell products or services. While 15 years ago simply having a website was a sufficient method for connecting with online consumers. Today, the situation is quite different. Nearly everyone has a website, and they all have something to offer. If you don’t stand out among your competitors, and if your website isn’t offering something that entices a purchase, phone call, or lead, it’s as good as dead. Bliss Drive designs highly effective websites that work as your best salesperson, creating sustainable long-term growth.
Custom Website Design — Done Right
In today’s digital age, your website is your number one marketing tool and can be your best salesperson. A bad design or confusing website layout can be enough to take small companies out of business. Even websites that just advertise for services offered on site need good designs and engaging content. An out of date website that’s lacking in information is enough for a visitor to question the quality of your product or service, and then choose your competitor across town. With your entire business on the line, don’t you want the best website possible?
Welcome To Your New Website
Our team is a web design company that specializes in providing custom websites to match the quality of your product or service. Our website development services create flexible custom layouts that are compatible for both desktop and mobile viewing. This means your website will be able to adapt and provide an optimal viewing and usage experience from any device, any time. Other web design services include optimization of landing pages, security packages, and copywriting. We provide a range of options for your website layout, offering WordPress, Shopify, Magneto, and BigCommerce designs, so you know your website will be one of a kind and capable of the performance your business requires..
Search Engine Optimized to Bring You Customers
Our team is particularly apt at creating SEO websites. This allows your business to rank higher on the search engines when someone searches for your product or service, which will increase the number of visitors and potential customers your website receives. Our designs are structured to create and hold the interest of visitors, while compelling them to take action – whether that means ordering a product, or picking up the phone to call you and schedule a service. You get more visibility, more exposure, and better profits – all while steadily growing your business for the future..
We also offer pay per click (PPC) advertising setup and guidance, which can send additional traffic to your website and further increase your profits. PPC campaigns require an investment from your business, so it’s especially important that a professional manages this service for you. Even if you currently have a successful PPC advertising campaign, you may be losing money and missing out on potential profits. We’ll make sure every aspect of your PPC campaign is running smoothly, efficiently, and fruitfully.
Your One-Stop Shop For Marketing Services
In addition to website design and search engine services, our web design company also provides full digital marketing services, including email marketing and social media. Email marketing allows you to stay in touch with your customer, advertise new products or services, and drives traffic to your website, which ultimately leads to increased revenue. Our email services include custom content writing, opt-in list building, customer retention emails, and of course template design. Social media marketing can include anything from basic account management to campaigns across all major platforms including Facebook, twitter, Instagram, LinkedIn and YouTube. A social media presence for your company allows you to reach your customer base – whether global or local – and form relationships while creating brand loyalty for your business.
You Do You. We’ll Do Us.
Creating a business can be hard enough. Trust our web design company with your website and you can rest assured that you’re in the hands of experts. We will work to build a long-term relationship with you through our superior and dedicated website development services, and reach to exceed your goals through innovative approaches, efficient technology, and a lasting web product.
We’ll work with you to understand your business’ specific needs, and make sure those needs are met by custom tailoring a unique strategy that fits you and your company for the long run. Welcome to your new website.
What is CRO?
Conversion rate optimization (CRO) is a systematic approach to increasing the percentage of visitors to your website who take your desired action — filling out a form, requesting information, etc. CRO helps you understand how users navigate through your site, the actions they take, and what prevented them from completing your desired goal.
How CRO benefits SEO
Though not directly related to cultivating organic website traffic or a higher ranking on a search engine results page, conversion rate optimization is vital for productive SEO results. Some ways CRO marketing can benefit your end results include:
A higher conversion rate means you are making better use of the resources you already have. Better ROI means getting more conversions without expending more resources
Even if your audience size does not scale as your business grows, good CRO ensures growth without running out of potential customers and resources. Because audiences aren’t infinite, it is important to turn browsers into buyers and CRO is an essential piece of the scalability puzzle.
Improved Customer Insights
Conversion rate optimization aids a business in finding the right customers for what it offers. CRO helps you to understand your target audience and fashion messaging that speaks to their unique needs. It doesn’t do your business any good if you are expending resources without attracting the right kind of customer or client.
Better User Experience
By making visitors to your website feel smarter and more sophisticated, they tend to drill deeper into what you have to offer them. CRO allows you to study what works on your site. With the information gained, you can expand on that knowledge to offer a better user experience. The goal is to make users feel empowered, so they engage with your site more. Ultimately, some of those empowered users become brand evangelists.
Users must genuinely trust your site before they share personal information, email and other contact information, and credit card information. Think of your website as your number-one salesperson and CRO as that salesperson’s best sales pitch.
Our team at Bliss Drive will work together with you to build a long-term partnership. Our project managers will work with you to help you understand your business needs and then fashion the best strategy for maximizing your return on investment. Our services include:
• Search Engine Optimization — Almost 92% of a browser’s homepage is a search engine. Bliss Drive will fully handle your SEO campaign including: writing copy, building links, making technical adjustments to site code, and getting press coverage.
• Website Development — a productive website is so much more than a pretty front end. Our goal is to ensure your prospective customers find what they are looking for and contact you to fulfill that need.
Guesses, gut feelings, and hunches do not make for good CRO. We give you data-based, proven techniques that work. Our conversion rate optimization services ensure you get maximum results from your web presence.
TESTIMONIALSWhat Our Clients Are Saying About Us
“If someone was looking to hire Bliss Drive I'd highly recommend them. They are professional. They are quick. They are always on top of it and I couldn't be happier with them.”
“I like the prompt responses. Their reporting is on point. They are very data and science driven the way we like it to be. The results will show at least that is how it showed for us.“
“Our results have way out done what we had expected. Bliss Drive has a team of people that are amazing. Our leads keep going up so they are doing an excellent job.“
“Now that we work with Bliss Drive our sales and production has increased 25% to 30% and we are generating a lot of income from our department.”
“We are SO happy with the work that Bliss Drive has been doing with our company with the SEO services and the work for our website.”
“If you’re looking for somebody to help your web placement or exposure for conversion to calls Bliss Drive would be a good source for you.”
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