Published on November 2, 2021
Getting your eCommerce website to show up in searches involves the same strategies that other websites utilize. You have to make sure that your website is optimized for search engines by employing on-page SEO strategies that are highly dependent on the use of relevant, organic, and white-hat keywords and links.
Google has 14 search engine results page (SERP) features that you need to take note of when coming up with your SEO strategy. When it comes to eCommerce, the best way to factor these in is by optimizing your category pages and product pages. Here’s how to do it:
Your category pages need to be optimized for you to rank. These pages contain the search terms that people use when they look for products or services they need. When people find these pages on Google, they immediately have access to all your products in that category.
To properly optimize these pages, you need to put your target keyword in the following places: the URL, the title tag (H1), the body copy, image alt text, and the metadata.
As opposed to category pages, product pages do not only focus on target keywords. These pages must have in-depth information about the products, high-quality images, and customer reviews. Google favors eCommerce websites that have a high trust rating.
Providing all the necessary information on your product pages ensures that your customers will get what they purchase exactly as advertised. Satisfied customers typically turn into repeat customers, and eventually, loyal patrons who will boost your online store’s trust rating and conversion rate.
Other than the ones mentioned, there are many other factors that can affect your eCommerce website’s ability to rank on SERPs. Factors such as website speed, mobile-friendliness, and user experience, which can be optimized using Shopify plugins, also play a significant role in search engine rankings. Getting help from digital marketing experts can not only bring your online store to the top but make it stay there.
To boost your search engine ranking and stay ahead of the competition, contact Bliss Drive today and get our eCommerce SEO services!
