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How To Switch Up Your eCommerce Ads

How To Switch Up eCommerce Ads

Paid ads are typically present in most decent eCommerce marketing strategies. In order to get the biggest return on investment, you have to position yourself in your customers' daily online experiences. You have to find out what they want, how they navigate the web, and what drives them to make a purchase.

If your ads don’t give you the results you need, you have to switch them up and utilize a different approach. Switching up your eCommerce ads to have the right combination of format and channel will significantly affect your business. The most powerful techniques are mobile prioritization, omnichannel advertising, and conversion rate optimization.

Prioritize Mobile Marketing

You should make mobile marketing a priority, not just an option. By now, shoppers are more likely to visit your store on mobile than anywhere else. Even while in-store on a desktop or laptop, some customers use their mobile device to look for product info, reviews, and prices. Throughout 2021, it was expected that mobile will account for 73% of all eCommerce transactions.

Employ an Omnichannel Strategy

​​Shoppers who use multiple channels spend much more than those who only use one. Facebook, YouTube, Instagram, and even brick-and-mortar are some of the channels that many brands use to reach their customers.

Omnichannel is a strategy that prioritizes convenience. To provide a great omnichannel experience, you must provide seamlessness across all channels at all stages of the buyer's journey.

Invest in Conversion Rate Optimization

In eCommerce, the conversion rate is the rate at which website visitors turn to buyers. The practice of improving conversion rates through data collection, analysis, hypotheses, and testing is known as conversion rate optimization. The process can be difficult and time-consuming, but it is well worth the effort.

The average eCommerce conversion rate varies depending on the industry. Professional conversion rate optimization services can help you make the most of every dollar spent on PPC by identifying what drives your audience to take action.

Get in touch with Bliss Drive now and check out our conversion rate optimization services to kickstart your new eCommerce ad strategy.

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