What To Offer On The Landing Page For eCommerce

When you visit a website, you immediately arrive at the landing pageThe web page a user is directed to after clicking on an affiliate link, optimized for conversions.. eCommerce landing pages function as online storefronts that grab the visitor's attention and kickstart the shopping experience. A good landing page reduces an online store’s bounce rateThe percentage of visitors who leave a website after viewing only one page. and keeps potential customers within the site. 

eCommerce landing pages are designed to push visitors to make purchases. That’s why it has to feature content that is clear and concise so that the value proposition is easy to understand. The most effective landing pages help increase quality leads, generate a lot of sales, and improve overall marketing efforts.

The elements required in an eCommerce landing page vary depending on the goal. Here are the things you need to include, broken down according to different objectives:

Goal 1: Introduce Your Online Store to New Visitors

• Your brand story and other information about the brand
• Solutions your products and services can create
• Social proofThe influence that other people’s actions have on one's own behavior, often seen in likes, shares,... that establishes credibility

Goal 2: Encourage Visitors to Make Purchases

• Content that revolves around specific products
• Reviews and testimonials from existing customers
• Limited time offers that give a sense of urgency

Goal 3: Make Existing Customers Purchase Again

• Customer loyaltyThe likelihood of customers to continue purchasing from a brand over time. incentives
• Sneak peeks and previews of new products
• Early access to sales or exclusive deals
• Opportunities for customer referrals

Now that you know what you need to include in your landing page, it’s time to build a website with a user-friendly interface that will give your visitors a seamless shopping experience. Consider utilizingthe best WordPress plugins to enhance functionality and streamline processes.

Visit Bliss Drive now and get our Web Design and Development services to get the help of industry experts who will make sure your website is designed as strategically as possible. Additionally, a proven search engine optimization strategy is a crucial asset for businesses, as it helps them improve their online visibility, attract more potential customers, and ultimately foster growth and success.