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How Much Does An eCommerce Website Cost in 2022?

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    As online shopping continues to grow in popularity around the world, businesses may be wondering how this has impacted eCommerce prices for websites. In 2022, eCommerce revenues are projected to be valued at $5.4 trillion in total. Because of this, it’s more important than ever to find ways to differentiate your brand.

    Depending on the size of your business and overall budget, eCommerce website costs can vary significantly. However, having an attractive website can effectively attract customers and generate high eCommerce sales. Investing as much as you can into your website and not cutting corners can save you from headaches down the line. 

    Table of Contents

    • Factors That Determine Your eCommerce Website Cost
      • Total Website Pages    
      • Brand Copy    
      • SEO Marketing    
      • Overall Web Design
      • Website Accessibility     
      • Website CMS  
      • Data Integration
      • Payment Gateway
      • Website Testing
    • 3 Recurring eCommerce Website Costs 
      • Domain Name   
      • Hosting
      • Site Maintenance 

    Factors That Determine Your eCommerce Website Cost

    How much is an eCommerce website? The average cost of an eCommerce website can vary depending on various factors, including your web design needs, the number of pages, copywriting needs, and more. 

    Total Website Pages    

    Total Cost: $900 - $2,100 for 10 pages 

    One key factor that impacts eCommerce website development cost is the number of pages you want on your website. eCommerce stores usually have plenty of individual pages to showcase their products, so this can easily go up into the hundreds. The more pages you have on your site, the higher your costs will be. 

    This is due to copywriting, website design per page, and higher storage space requirements. However, having well-designed pages can lead to better conversions and justify higher costs. Studying your website analytics to figure out which pages are performing better can help you identify areas for improvement and development. 

    Brand Copy   

    Total Cost: $40 - $600 per page

    How much does an eCommerce website cost also depends on the amount of copywriting you’ll need for your website. Writing product descriptions and calls to action that will attract your customers and generate more revenue for your business. Although it might be tempting to do it on your own, a bad copy can negatively impact your reputation. 

    Grammatical errors, typos, and more can turn away potential customers and you’ll need to spend more money rewriting your website content. An experienced copywriter will also be able to do research into keywords that can boost search engine optimization and improve your website’s visibility. 

    SEO Marketing    

    Total Cost: $800 - $2,000 per month 

    When you think about eCommerce website design pricing, you should also consider the cost of digital marketing. SEO marketing involves optimizing your website for search engines so that it shows up more prominently on search results pages. By focusing on eCommerce SEO, you’ll be able to generate more clicks and increase brand awareness.

    Although looking into the basics of SEO can help you figure out what you need to get started, working with a reputable agency might be a better way to create a clear strategy. Results can take time and the process of SEO can be highly technical, so hiring someone with knowledge of the best practices can be more cost-effective. 

    Overall Web Design

    Total Cost: $0 to $100,000 

    eCommerce website pricing also depends on the web design requirements you’ll need. While there are plenty of free website builders out there that offer themes at no cost, they may have limited customer support and customization options that take your page to the next level. If you’re looking for a clean and polished style, hiring an expert is key. 

    Graphics, photography, and color palettes will all make an impression on website visitors. If you want to stand out from the competition, having interactive elements like videos and more can provide your brand’s website with added flair. However, focusing on functionality is also key when working on your site’s design. 

    Website Accessibility     

    Total Cost: $2,500 - $23,000 

    As you calculate the eCommerce website development cost breakdown, don’t forget about making your site as accessible for as many users as possible. Those with sight and hearing difficulties may have a hard time reading small font or navigating through text-heavy pages. These standards for web design and accessibility outline areas for concern.  

    There are many benefits of making your eCommerce website accessible for users, including reduced maintenance costs, more effective search results, and better audience reach. 

    Website CMS  

    Total Cost: $1,750 - $27,000

    While you do research into ​​how much it costs to build an eCommerce website on a budget, another expense to be aware of is the cost of a content management system (CMS) platform. If you don’t have any previous coding experience, this can make it easier to edit and create content for your website.

    Look for drag and drop options, ready-made templates, and more that don’t require complex HTML or other languages that experts typically use. Data portability is another desirable feature.

    Data Integration

    Total Cost: $1,900 - $26,000 

    To provide maximum usability, data integration makes processing payments, managing shipments, and maintaining inventory much easier. Some of these features may be included depending on the plan or platform you use, but others may be purchased for an additional cost.

    The eCommerce price of data integration can be rather high, but it provides useful features that you may need, including analytics, third-party integration for apps, customer support, and more. 

    Payment Gateway

    Total Cost: $750 - $1,500

    When you calculate how much it costs to build an eCommerce website, a payment gateway is a non-negotiable aspect of this. This validates card details and ensures that funds are there for your business to get paid, similar to a point of sale terminal at a physical store. 

    Costs you have to be aware of include setup costs, transaction costs, administration fees, and other monthly fees.  

    Website Testing

    Total Cost: $100 - $3,000 

    After you have designed and built your website, you should make sure to test it for customer use. eCommerce website costs should also include hiring a third-party website testing service, which should check the user interface, ease of navigation, readability, link errors, and more to see whether it is convenient to use for the average user. 

    Depending on how many pages you have and the complexity of your website, you may need to pay higher costs for effective testing. Identifying any broken links, errors, and compatibility issues before your launch date is the best way to provide a professional experience. 

    3 Recurring eCommerce Website Costs 

    In addition to setup fees for your eCommerce website, the average cost of an eCommerce website will go up because of recurring monthly or yearly fees that you’ll have to pay. 

    Domain Name   

    Total Cost: $1 - $20 per year 

    How much is an eCommerce website when you add in the domain name and other costs? The good news is that a domain name is relatively affordable, with a new one costing around $10-$20 a year. You might be able to score extra savings from introductory prices, but renewal prices might become more expensive over time.

    On the other hand, a preregistered domain name can be much more expensive, especially if it is in demand. You may need to find cheaper variations if you’re set on a particular domain name for your brand. To save some money, you might pay for several years upfront. Other options include auto-renewal and paying for the cost of privacy protection. 

    Hosting 

    Total Cost: $70 - $9,000 per year 

    When you’re looking into how much an eCommerce website costs, website hosting fees are often forgotten. This can be incredibly affordable, depending on your requirements. From a few dollars per month, you may need to pay amounts going well into the hundreds. 

    Some factors that can impact eCommerce website pricing include the number of monthly visitors you get, whether you require a specialized email account, level of security needed, page load speed, level of image resolution, amount of storage, and more. 

    Site Maintenance  

    Total Cost: $14,500 - $25,000 per year 

    Finally, one last thing you should be aware of when it comes to eCommerce website development cost breakdown is the cost of site maintenance. Every so often, you’ll need to check whether your website is up to date in terms of security, content, and traffic growth. Good performance means keeping plugins fully integrated and functioning correctly.

    You’ll also need to keep an eye on any issues that can cause outages and errors since they can impact your capacity to make a sale. Best practices and legal changes in terms of data privacy are something you should also keep an eye out for. This can increase the number of new customer accounts, improve the number of returning customers, and more. 

    At the end of the day, the cost of eCommerce website design pricing can’t be narrowed down to an exact number due to the variation between businesses. The size of your company, your sales goals, and your number of products can give you a better idea of how much you need to spend overall.

    By being aware of any initial and recurring costs that come with eCommerce website creation, you won’t be blindsided by any additional fees down the line. As with any service, reading the fine print and exclusions is vital for every business owner. 

    Learn more about the process of budgeting for your eCommerce website with Bliss Drive today!

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