It's no secret that outranking your competitors in search engines is a must. However, there are SEO techniques that specifically deal with increasing your conversion rate. A strong eCommerce SEO strategy generates brand impressions and clicks that will ultimately increase sales.
Here are a few tips and tricks that will drive your eCommerce business towards the right direction when it comes to SEO:
The most important aspect of SEO is research. Targeting the wrong keywords can ruin your campaign by generating low-quality traffic and few conversions. Create a list of keywords that appear to be utilized in your competitors' SEO strategy, then check to see if your competitors have a significantly higher URL and Domain Rating than you.
If they do, it may be a good idea to concentrate on other keywords for now because competing against them will be extremely difficult. Remember, it pays to make your brand stand out from the crowd. Brand awareness is the first key step in building your online presence. Don’t focus too much on competing with big brands when you’re just getting started.
Off-page search engine optimization or link building is very important, but so is on-page optimization. On-page optimization refers to all of the actions you take within your own web pages. Other than using relevant keywords within your web pages, on-page optimization involves making your website user-friendly.
One way to make your website easy to navigate is using internal links. When you link pages of your website to other pages within your website, you help users access your content, products, and services easily. Not only does this keep users within your website, but it also boosts your website's overall SEO.
If you decide to get professional eCommerce SEO services, go for a tailor-fit, customized approach that addresses all of your company's needs. Bliss Drive focuses on deeply optimizing your online store's product and category pages in order to increase your business's visibility on search engines.
Ready to embark on your eCommerce adventure? Get eCommerce SEO services from Bliss Drive now to reap the benefits of unparalleled industry experience that ensures high-converting revenue generation. Contact Bliss Drive today!
With the increase in online shopping, the cost of digital advertising is expected to reach $389 billion in 2021. A portion of this is likely to go to the cost of paying for SEO services as well as other forms of online marketing.
However, the average monthly cost of SEO for ecommerce businesses varies depending on a number of factors. Typically, an effective local SEO campaign can cost $500.00 or more on average if you’re working with a reputable agency. This figure can be higher or lower depending on the size of your business, chosen package, desired results, and campaign length.
Although more affordable SEO packages can cost a few hundred dollars per month, a national or international strategy can cost anywhere between $2,500 to $5,000 a month.
If you’re not sure where to start, you should budget for an SEO strategy that is sustainable over the course of half a year at the very least, and ideally a whole year. This way, you’ll be able to see measurable results and evaluate the success of your campaign.
Investing in SEO is particularly vital for e-commerce stores. If your website is properly optimized, it is more likely to show up in the first few search results that users see. With increased traffic, you are more likely to see increased sales.
Among other techniques, the process of improving SEO involves link building to increase URL and domain rating scores, enabling users to find your website more quickly on search engines.
Another factor that determines your SEO budget is how well you compare to your competition. For smaller businesses, it can be tempting to spend as little as possible on SEO services. However, this can lead to a lack of progress or even black hat practices that can lead to a Google penalty.
The good news is that some firms offer trial packages to test their services or smaller link-building packages to help maximize your ROI. Contact us at Bliss Drive today to learn more about how SEO practices can improve the visibility of your e-commerce store.
Managing a business has always been an unpredictable thing—but nothing has ever prepared the world for the COVID-19 pandemic. With around 110 million people being infected by the disease, of which 27.8 million were from the US alone, it is no surprise that economies took a major hit and the world was brought to a standstill.
In the business world, COVID-19 slowed down all activities. For most, it meant lower revenue. And according to Yelp’s Local Economic Impact report, the pandemic led to 97,966 businesses permanently shutting down.
Many businesses both small and large struggled to stay afloat and fight to survive the coronavirus pandemic without closing down. It was a call for the survival of the fittest, where adapting to new business models was the only way to stay alive. In fact, many had to surrender and do the following:
With non-essential brick-and-mortar businesses out of commission for the foreseeable future, finding ways to prepare for long-term growth is a must for businesses.
Restrictions posed by the pandemic, especially in mobility, paved the way for more people switching to an online approach.
More than just cost-cutting, working remotely, and building a website, business owners can turn to digital marketing to weather through the storm. But with so many owners slashing their budgets for marketing, why should they invest in it instead?
With digital marketing, small businesses can apply the same techniques used by industry leaders, even without their huge budgets. Through local SEO, targeted social media ads, and email marketing, you can achieve similar targets as your larger competitors without taking on larger or costlier campaigns.
Digital marketing technology connects you to your individualized audience, allows you to save resources with automated processes, and maximizes your budget through personalized behavioral strategies.
In the months where the world took a pause and stopped moving, many businesses lost a lot of money. So, for most, capitalization and resources are not easily available anymore.
In cutting up the budget, many businesses saw how digital marketing was the better option for being a cost-effective and result-generating strategy. In one study, it was identified that content marketing costs 62% less than traditional marketing and generates 3x as many leads.
Compared to the costly price of TV commercials, billboards, print media, or radio, you can really consider how the price-per-lead decreases when you opt for utilizing a digital marketing strategy. On average, traditional marketing costs $300 to $500 per lead. It is a huge jump from the $25 to $30 per lead cost of going digital.
Moreover, digital marketing helps you get a better understanding of where the money goes and how much you actually spend on each lead through digital marketing tools. You can track and monitor statistics in real-time and generate reports, so you can tweak your strategies and improve as you go.
In traditional marketing, it is hard to measure performance, and in cases where you do, reports are not as specific as you might like. With digital marketing campaigns, you can see whether they saw your material, how long they spent on it, if they liked it, if they shared it with someone, and if it prompted them to do an action.
Aside from this, you get to understand your appeal to different demographics. You’ll see who is interested, what they are like, who spends more, how they found you, and what makes them move to take action.
Digital marketing helps you understand the customer by spending time where they usually are and producing content to drive interaction. Most strategies involve emulating customer behavior and being accessible to communicate with them.
By breaking down barriers, your target audience can engage through comments and shares. On the other side, you can react, respond, and inspire them to subscribe, follow, or buy your product.
Digital marketing helps a company establish a brand reputation, therefore, attracting an audience with similar values and principles. This sheds light on why digital marketing involves a lot of platforms beyond your website. It involves consistently producing content in social media and email newsletters that potential customers will care about.
Businesses should not take this lightly, as social proof and customer feedback on the internet can drive more customers when done right.
Without a doubt, targeted digital marketing for the mobile consumer is where companies should spend their time and attention on. 91% of adults in the United States always have their phones within reach and the average user spends 89% of their time using mobile apps.
Word-of-mouth advertising, which has a very strong influence on consumers, is now amplified by social media use. Overall, what people see when they scroll through the internet, whether in reviews, photos, or influencer marketing, has a huge effect on their purchasing decisions.
Most business owners equate digital marketing with building a website. However, a website cannot survive on its own. Digital marketing is an ecosystem, where platforms interconnect and influence each other to form a cohesive whole.
Finding balance and consistency is what a digital marketing strategy can provide for you. Your website cannot promote itself. There are things you have to do to get the clicks, generate leads, make sales, and cultivate positive word-of-mouth reviews about your company.
To start with, you have to invest in these three things so you can reap incredible results:
Search Engine Optimization should be your best friend if you want to thrive in the digital marketing environment. Imagine how many billion websites there are right now in existence, then think about how Google sifts through all of that to recommend solutions to the user.
That’s why you need to master SEO. It is vital to rank high to get noticed and increase traffic to your site. After all, you need to get people into your shop before selling them your services.
People love gobbling up content, even in this day and age. Admittedly, our attention spans are shorter, but when we catch some quality content that solves our problems, we will consume this media for hours!
But, contrary to what you may think, content marketing goes beyond blogs. Though, blogging is a huge part of it. It can also be infographics, photos, podcasts, and videos that your target audience will see many benefits from.
If you think you don’t have the time for content marketing, don’t worry! You can outsource this service from experts who will keep your website fresh, informational, and authentic to your brand.
Though social media is not something most companies bother with, having one is very important if you want to thrive and get ahead of your competitors. Admittedly, it is challenging to maintain and thinking of likeable, share-worthy posts can be a challenge, but social media can do so much for you:
Digital marketing is an absolute essential, especially if you want to gain back your losses from the pandemic. However, it does take a lot of work. If you don’t have the manpower to focus their attention on this business aspect, you can hire digital marketing experts to do the job for you!
Bliss Drive offers outstanding comprehensive web marketing services to businesses all over the world. We will work on increasing your online exposure, getting more customers, and generating more profit.
Let’s talk about how we can help your company make digital marketing plans. Call us at 949-229-3454 now for a free SEO competition analysis!
