Be Ahead of the Curve: What Digital Marketing Will Look Like in 2021
Written By : RICHARD FONG
Published on January 28, 2021
What does the future of digital marketing look like? If there’s anything 2020 taught us, it’s that only change remains constant. No matter how stable your business—or even company—might seem, long-term success is never guaranteed. That said, you always have to be on your feet and never stop learning.
Whether you’re bouncing back from a loss or starting a new venture this year, the key is to be adaptable. Understand the latest market trends, gauge how well they’ll perform in the long run, and assess which ones can help take your business to newer heights.
5 Most Important Factors for Businesses to Consider When Creating a Digital Marketing Plan for 2021
1. Social Media Will Dominate the World of Digital Marketing
Whether you run an e-commerce store or have a brick-and-mortar shop, you need to have a proper social media marketing campaign. Utilize the power of social media.
Online presence plays a huge impact on business performance. In fact, statistics show that more than 37% of consumers aged 18 to 36 in America report that they have made a purchase on social media platforms at least once.
On top of that, surveys reveal that there are more than 3.6 billion people using social media globally. It’s no exaggeration to say that businesses that don’t do social media marketing are missing out on a lot of potential sales and customers.
2. Relevant Information Over Overused Sales Lines and CTAs
Let’s go back to the basics. Before you start plotting a new strategy for modern, innovative marketing, we highly encourage you to review your content first. Go through your blogs, e-mails, ad copies, and landing pages. Honestly assess whether they provide value or if they’re just a clone of some generic sales template you found online.
Contrary to what many internet gurus say, hard selling is not the way to go. If you want to convert prospects into paying customers, you need to provide information. Give them something they can use.
We guarantee that well-informed brands providing valuable content are more appealing. They will also stay relevant longer than those that just dump their feed with overused motivational quotes and hard sell CTAs.
3. Digital Engagement and Augmented Reality (AR) Technology Will Merge
How do you engage with your target market? Going live on social media, answering comments, and posting stories regularly are all great tactics, but if you’re looking for a more innovative marketing solution, we encourage exploring AR technology.
AR technology is essentially a more advanced form of pictures and videos. They strive to recreate specific scenes and destinations as life-like as possible through modern visual elements and sounds.
Utilize this technology when engaging with your customers, prospects, and viewers online to give them a one-of-a-kind experience. You can use these to showcase locations, feature specific events, or even introduce new products. It all boils down to creativity.
4. Businesses Will Need to Focus on Industry-Specific Social Media Platforms
One of the best ways to innovate ads and make campaigns more effective is to restructure one’s social media strategy. Don’t just dump the same ads and posts on all platforms. Instead, assess which sites your target market often uses (TikTok, Facebook, Instagram, YouTube) then focus all your best digital marketing strategies on them.
Also, add variety to your content. User habits and activities vary on different social media platforms. Those scrolling through fast-moving sites like TikTok won’t sit through minute-long ads—even if they worked well on Facebook. Learn to optimize your ads based on the platform you’re on.
5. Virtual Events Will Become the New Normal
The pandemic has forced the entire world to lock themselves inside their homes. This means live events, seminars, and conventions are a no-go and we’ll have to resort to digital alternatives such as video conferences.
Despite society’s steady recovery, there’s a huge chance that large gatherings will remain canceled this year. Rather than dwelling on the problems, however, it’s best for businesses to make the most of what is available: virtual events.
There are plenty of ways to make your upcoming virtual event a success. First, promote them properly online. Make sure you fully understand the best, latest email marketing trends and know how to properly utilize them when reaching out to prospects.
Next, make the event as interactive as possible. A common mistake many hosts commit is making their virtual events all about them, their team, and their brand.
Yes, you’d want to capitalize on what brings you profits. But keep in mind that you need to prioritize customer satisfaction as well. Determine what your audience wants then find a way to integrate the findings into your upcoming event.
To reiterate, the key to successfully marketing your business in 2021 is adaptability. Understand that the world of business and digital marketing is extremely fast-paced. The only way to survive—much less thrive—is to stay ahead of the game.
Provide valuable content, assess what the market needs, engage with your customers, and most importantly, stay updated on the latest marketing-related technological developments and advancements.
The number of online shoppers in the country has increased exponentially over the past decade. Here’s an in-depth year-over-year comparison.
Having trouble boosting business performance? You’re not alone. Many entrepreneurs struggle with creating and executing an effective digital marketing campaign for their business. Fortunately, Bliss Drive is here to help!
Our team can create a unique, one-of-a-kind marketing strategy fully customized to suit your specific needs and demands. We also have dozens of helpful digital marketing articles you can check out completely for free. Call Bliss Drive at 949-229-3454 today!