Written by: Richard Fong
Published on September 28, 2021
Published on September 28, 2021
The digital world rapidly changes day by day, with the shift towards mobile devices at the forefront. Though businesses are well aware of the importance of a good eCommerce website, your business needs more than that to keep up with these changes. It is not enough to focus on getting a wider reach. Instead, it is about time that you target customer retention.
That is where an eCommerce mobile app will enter the picture.
A mobile commerce app is a more convenient and faster digital method to cater to customers’ needs. It allows them to browse products, place orders, and process payments at their fingertips.
With the sudden rise of mobile phone usage, more and more companies are now taking the big step and investing in eCommerce mobile apps. Is it worth it? Let’s find out here.
Here’s a glimpse of what you are about to learn in this article:
Mobile eCommerce apps can provide a lot of benefits to your business. They influence and improve nearly all aspects such as sales, marketing, and value-creation. And the best part is that these applications are beneficial in the long run.
In line with that, here is a list of the top benefits when you consider mobile commerce app development for your business.
One reason that hinders business owners from investing in mobile commerce apps is the cost. The app development entails a significant amount of money. If your company has enough resources for this investment, then all the more you should consider it.
Besides, an excellent and well-developed app guarantees more customers and an increased sales percentage for your business. Thus, the costs and expenses that you will incur are going to pay off. Since your business becomes more accessible to a wide range of customers, you can expect an overwhelming number of purchases, especially when users find your mobile application helpful and easy to navigate.
Promoting products and building brand reputation is practicable through push notifications. Keep in mind to utilize the push notification feature correctly and not overdo it. Make sure to share information that is valuable to customers. They might turn off the notification once they find it annoying.
Customers deeply care about convenience and speed. So, if you want to give them a strong reason why they must choose you over the other companies, mobile eCommerce apps are the best digital method so far.
Whenever they want to buy something from your shop, they no longer have to search through the internet to find you. Since there’s already an app available, your business is only one tap away.
After installing your app to their mobile devices, customers can repeatedly visit it with ease. The mere fact that they saved the mobile app means they want to rely on it when they need to purchase something. Therefore, eCommerce apps don’t only spread brand awareness. They tend to strengthen your relationships with your existing customers as well.
In improving retention and customer loyalty, a better understanding of customer analytics is a must. Customer analytics refers to a systematic examination of the customers’ behavior that helps companies make better decisions. It will also aid companies in identifying their shortcomings in their communication and marketing strategies.
Mobile eCommerce applications make data gathering easy for a business. You can determine what behaviors contribute to retention rates and where your business is lacking when it comes to marketing strategies. As a result, this assists in giving insights, segmenting customers, personalizing content, and improving return of investment.
By getting accurate information about customers, you can remove strategies that are not performing and focus on boosting those that work instead. Thanks to the mobile functionalities of eCommerce apps, monitoring your customers’ behavior is less complicated.
When we say that eCommerce apps provide the utmost convenience for your purchases, it involves the whole process. From adding products to the online cart up to making payments, everything is painless and hassle-free. Using only your mobile phone, paying for the billed amount is fast and convenient. There is no need to pass physical cards to an authorized agent or swipe through a machine.
Skipping the tedious process of payment is one of the main advantages that most customers will appreciate. You may give them options for modes of payment. They can either do a bank transfer, cash on delivery, or funding their digital wallets.
Thus, in this age where people can shop any time of the day and settle the bill right away, an eCommerce mobile app rewards you with a competitive advantage.
Technological advancements have transformed people’s way of making purchases. Going back to the internet’s early days, people still make plans and schedules for face-to-face shopping.
Now, customers can browse through an eCommerce app while on the bed, check out the items, and wait for them to get delivered at their doorsteps. Similarly, the way you sell your products has changed as well.
While generic marketing strategies are still essential today, they seem insufficient to keep up with the ever-changing online marketplace. Nearly every single person that you will see from anywhere holds a phone or mobile device. Indeed, every notification that appears on their devices will get their attention.
Fortunately, eCommerce apps allow you to send the best deals, discounts, and coupons through push notifications.
Mobile eCommerce apps can outperform websites when it comes to conversation rates. The main reason for that is the smooth purchasing process in mobile applications. Additionally, the app saves a customer’s payment details and shipping address which is helpful for the next transaction. They don’t have to keep putting their details before a successful purchase.
You may also like to integrate a reward system in the form of points and a chatbot to resolve concerns. Plus, you can implement exclusive offers that app users can avail. Through these ways, increasing client retention is highly probable and achievable.
An irresistible eCommerce app has top features and functionalities. Here are a few of the features that for your app to stand out and achieve enviable success:
Push notifications can help inform your customers about discounts and offers. It’s one of the reasons why many customers keep on coming back to your app. When they receive valuable information or alert, it will urge them to take immediate action. Thus, the feature ensures high engagement rates and builds a long-term brand reputation.
Despite the benefits that push notifications guarantee, not all companies are successful in achieving their desired goals. The use of this feature will require some understanding of what your customers want to see. Hence, ensure that you are only giving them valuable information and not spammy alerts.
An eCommerce application with accessible and flawless navigation makes a good impression.
As much as possible, avoid putting annoying pop-ups and redundant information that will only discourage customers from using the app. Pay attention to customizable features to maintain an engaging user experience. Once a customer experiences complexities while navigating on your app, they might opt to uninstall the application.
Social media integration facilitates easy registration and log-in for the users. Here, customers don’t need to go through the sign-up process. Instead, they may give the app permission to use their social media profile.
Aside from that, social media integration does not only make the registration simpler. When a customer shares your promotional campaigns on their social media accounts, your brand can gain recognition. In return, it will encourage more people to install and use the app.
The customer review section is popular among eCommerce applications. It is where your customers can give either positive or negative feedback about your products and services. In most cases, companies ask their customers to choose from 1 star to 5 stars to rate their experience. Reviews are essential to know what you still have to improve.
Additionally, FAQs benefit both customers and your customer service staff. It will be a guide for those customers who are new to your eCommerce app. Likewise, your employee can save time from repeatedly answering questions from customers.
Long and complicated payment processes are a red flag to a customer. At the least possible, they do not want to spend too much time during the checkout process. For that reason, most mobile eCommerce apps have easy payment methods.
To avoid repeatedly asking for payment details, make sure that the app saves the information. That way, the customers can immediately proceed with their payments. The checking-out process must always be convenient and easy.
The average cost to build an eCommerce app ranges from $10,000 to $30,000, depending on the kinds of features and design you want your application to have. If you want advanced features, prices can go up to $80,000.
The truth is that your eCommerce business will need both an app and a website. Although most customers prefer mobile applications, your website still serves as the main landing page for your eCommerce business.
Yes, mobile apps are necessary for any eCommerce website that wants to stay competitive. Consumers all over the globe use their mobile phones on a daily basis, which means you are missing out on huge potential earnings without a mobile app.
Basic developer skills aren’t enough to make an attractive mobile app, which means coding an app can be difficult if you’re starting from scratch. This is why most eCommerce business owners prefer outsourcing their mobile app development.
Mobile applications and websites are two separate things. Apps are not directly accessible on the internet, which is why you need to download them first in order for them to work.
eCommerce apps can give your business a significant advantage in today’s fast-paced digital world. Whether you’re a small entity or a large corporation, the app makes an incredible impact. If potential customers can enjoy smooth purchasing processes, that’s one effective way of gaining their trust and establishing your credibility.
Work with Bliss Drive today if you’re looking for more ways to be on top of the digital marketing game. We can help in optimizing your eCommerce site with SEO, so you can get ahead and stay on top. Contact us today to learn more!