As a business with multiple locations, optimizing for localized search results is critical. It ensures customers can quickly find your branch when they search for your services.
Local SEO involves optimizing your website and online presence for specific geographic areas by including location-based keywords and building backlinks from local sources. Not only does this help customers in the respective regions find your business more quickly, but it also helps to boost your overall search rankings.
Local SEO is crucial in driving foot traffic to brick-and-mortar businesses with multiple locations in an increasingly digital world. Ignoring its importance could mean missing out on potential customers in your backyard.
This blog post will give you tips and tricks on how to implement local SEO for each location.
One of the most critical aspects of local SEO is optimizing your Google My Business listings. Your locations should be listed on your GMB page with accurate and up-to-date information.
This includes your hours of operation, address, phone number, website URL, and more. The more information you can provide, the better. You can also further optimize your GMB listing by adding images and videos.
You should also encourage your customers to leave reviews, preferably talking about your services.
Another essential tactic to optimize your local SEO is to create localized content. This means making content that is specific to each location. For example, if you have a blog post about the best things to do in Los Angeles, you would want to include a section specifically about the things to do near each of your LA-based locations.
If you’re operating in international markets, you must translate important site elements into the local language. This includes title tags, meta descriptions, image alt tags, and URLs. Understand the local custom and adapt your copy to match the common terms used by your audience. Make sure also to incorporate local terms as keywords in your content.
You’d also want to use geotargeting by formatting your URL structures to reflect the market you’re serving. Finally, don’t assume all countries use Google as the primary search engine. Some, like China and Russia, use other search engines like Baidu (China) and Yandex (Russia). Optimizing for the right search engines is important.
In addition to optimizing your GMB listing, another great way to boost your local SEO is to get listed in as many local directories as possible. Many online and offline directories cater specifically to businesses in certain geographic areas.
Getting listed in these directories will help improve your visibility and, in turn, help improve your local SEO. When listing with these directions, ensure your NAP (name, address, and phone number) is consistent for every location. Don’t risk confusing your customers by adapting different abbreviations or making careless typo mistakes with suite or building numbers.
Citations are great at directing customers to your business (and building website authority), but confusing information will cause more harm than good.
Regularly check these directories to ensure information is updated and if you change any website links, then edit them.
It's important to monitor your reviews across all platforms—not just Google but also Yelp, Facebook, and more. Customers frequently use online reviews when making purchasing decisions, so you must pay attention to what people are saying about your business.
Responding promptly and professionally to positive and negative reviews can help improve customer satisfaction and SEO results.
When it comes to local search engine optimization, having unique pages for each location can be highly beneficial. These pages provide opportunities for specific keywords and allow you to customize content for that particular location.
It also helps with review management, as customers can leave reviews for the location they visited instead of all branches being lumped together on one page. In addition, having separate location pages allows for better tracking of performance and conversion rates for each location.
When optimizing location-specific pages, pay attention to the URL structure. Make sure they are logical and easy to follow. Google and users would appreciate it if URL structures were thoughtfully created since they immediately know that you have multiple locations and they are on the right page.
You can also implement schema and structured markup for these pages. Use a site like Schema.org or other structured data generators to create markups for the page’s address and hours. This increases the chances for Google to find and rank your page.
Local SEO is a great way to drive more customers to your various business sites. Whether you have one or hundreds of branches, don’t neglect to implement local SEO best practices for each.
By following these tips, you can help ensure that your local SEO is optimized for multiple locations—helping you attract more customers and grow your business.
Learn how you can further optimize your website with the SEO resources on Blissdrive.
Shopify and Magento tick most of the boxes when it comes to SEO. However, the most important thing to consider when it comes to eCommerce is whether or not a particular platform will increase your sales. This involves also looking at non-SEO factors such as cost, ease of use, security, customer support, and choice of payment gateways.
It is extremely important for eCommerce businesses to implement a strong SEO strategy that will help the website rank higher on search engine results pages. eCommerce businesses thrive or perish based on their ability to attract new customers, so a strong online presence is critical when it comes to increasing revenue.
Even so, SEO should not be the only consideration in your decision. You should also think about your overall business goals and objectives like shipping and processing and inventory management. Otherwise, you fall into the trap of going with a platform that seems to improve SEO but leaves you with a slew of new issues in fulfilling your increased orders.
When it comes to SEO, every eCommerce platform has its own sets of benefits and drawbacks. Both Shopify and Magento work very well with Google as they both have a variety of apps and plugins that make optimization a breeze. The challenge is in determining the benefits that fit the nature of your business.
Choose Shopify if you want infrastructure that is easy to scale, a high level of security, and a low level of difficulty. If you run a large eCommerce business that requires a lot of flexibility and have all of the technical skills in-house to manage the website yourself, Magento could be a good fit.
Once you've chosen a platform by determining which website features will be most beneficial to your company, evaluate your SEO strategy and goals. Our team at Bliss Drive can help you understand how to optimize your eCommerce website for search engines.
Check out our Shopify and Magento SEO services to get the most of these SEO-friendly platforms. You may also get our general eCommerce SEO services to reap the benefits of an excellent SEO strategy regardless of the eCommerce platform you choose.
Online searches account for nearly 39% of all eCommerce traffic. This means that it is critical for eCommerce businesses to implement a strong SEO strategy that will assist the website in ranking on SERPs. eCommerce businesses thrive or perish based on their ability to attract new customers, making a strong online presence critical in the race to increase revenue.
Many eCommerce websites tend to neglect SEO because it is a time-consuming process that only a few business owners are willing to invest in, despite producing the highest long-term return. The simple fact is that those who do not employ strategic SEO tactics will be relegated to sections of the SERPs that receive significantly less traffic than those at the top.
Many digital marketing companies, fortunately, offer professional SEO services to eCommerce business owners. The only disadvantage is that it can be quite expensive. That is why it is critical to invest in SEO services that are not only eCommerce-specific but also tailored to the specific characteristics of the business.
Increasing traffic to your website allows your company to make more sales. Making more sales boosts your search engine authority. Increasing your authority is an important part of any good SEO strategy.
In a nutshell, a strong SEO strategy will help you reach a lot of people, which will assist you and then lead to building a strong network that will help you make more sales. More sales will lead you to become a trusted brand which will, again, attract more people. The benefits are continuous and lasting.
When it comes to SEO, the main idea is that everything you do is meant to benefit you in the long run. It is extremely unlikely that the SEO work you are doing today will pay off tomorrow but the benefits are unparalleled.
Developing an effective SEO strategy may leave you feeling overwhelmed. It can be extremely difficult, especially if you are part of a highly saturated market. There are many kinds of SEO services that cater to the varying needs of different businesses. Head over to Bliss Drive to learn more about SEO and find the right SEO package for your company today!
Often many businesses wonder who to hire to do search engine optimization for a website. Since statistics show that SEO drives 10 times more search traffic than organic social media, investing in a well-structured SEO campaign can get you the professional results you’re after. By improving your search rankings, you’ll be more visible to potential customers.
However, finding a reputable business that offers expertise and comprehensive SEO services can be a challenging task. This guide will show you how to find a good SEO consultant to work with and explore what questions you should ask as you’re doing your research.
The question of who to hire to do search engine optimization for a website is a rather broad one. However, it can be narrowed down with a few steps. Before you get started, it helps to learn about the basics of search engine optimization and how it can help build greater brand awareness over time.
When you’re thinking about how to hire an SEO expert, the first step is to think about how much you’re willing to invest in a content marketing plan and work within this price point. To improve your search rankings on a national or international level, it usually costs around $2,000 dollars a month at the bare minimum.
A local SEO campaign to improve local search results is more affordable at around $500 to $2,500 per month.
Another important thing to learn about is how to interview search engine optimization companies. By asking the right questions, you’ll be able to narrow down your options and see if they have the expertise you’re looking for to create a well-tailored SEO campaign.
Although looking at their website is a good starting point for your business, you can also see if they specialize in a specific location, industry, or service to really give you a visible improvement in terms of search results. Certifications, awards, and case studies can help you make up your mind.
Apart from client testimonials on their website, you should also ask around when deciding how to hire an SEO expert. Getting in touch with previous clients they’ve worked with can give you a better idea of their business practices and level of expertise when it comes to building your content marketing plan.
Check places like Google, Facebook, or call them up directly to check on whether customers are satisfied with their performance in terms of search rankings and brand awareness generated by an SEO campaign.
Although it might be tempting to cut corners and work with a shoestring budget, cheaper is not always better. In the process of researching how to hire an SEO expert, you’ll probably come across extremely cheap rates that can sound appealing. However, search engine optimization is a complex task and comes with a price tag to match.
While some companies might create an SEO campaign on an hourly fee, others may have monthly or yearly contracts. Comparing different quotes and what deliverables come with it can help you find the best option for your content marketing plan to boost brand awareness.
All good things take time. The process of how to find a good SEO consultant can take longer than you’re comfortable with, but making improvements to your website is a gradual process. Finding the right fit can make or break your brand presence in terms of search rankings, especially if you work with a company that employs unapproved practices.
Make sure you’re on the same page in terms of business goals, metrics, costs, and communication so that you end up with an SEO campaign that you’re happy with. This way, you’ll eventually see the improvements in search rankings and search results that you’re after.
To increase brand awareness, you’ll need to learn how to interview search engine optimization companies and gauge their level of expertise. By asking the right set of questions, you can launch an SEO campaign that improves your search results and drive qualified leads.
Typically, search engine optimization takes a minimum of 4 to 6 months before you start seeing any measurable improvements in terms of search rankings. Firms that promise too-quick results should make you feel a bit suspicious of their tactics when it comes to crafting an SEO campaign.
Personalization is key to a successful SEO campaign. As you do your research, ask companies how they plan on creating a unique content marketing plan for your business. Those with sufficient expertise should give you a comprehensive strategy, incorporating on-page SEO, off-page SEO, and technical SEO.
Investing money towards an SEO campaign is futile unless you see a discernable increase in search results and brand awareness. As you look at how to find a good SEO consultant, understanding metrics and how to measure success is essential.
Some popular metrics include conversion rate, time on page, bounce rate, scroll depth, and pages per visit.
Black-hat tactics can damage the reputation of your business and lead to your website being blacklisted by search engines like Google. Violating the rules through unethical practices like keyword stuffing can give you rapid short-term growth but damage brand awareness in the long run.
Working with a reputable search engine optimization team can ensure that your content marketing plan is sound and abides by these rules.
Lastly, you should always double-check the fine print to see if there are any contract termination clauses in the event you need to break the contract. If your chosen search engine optimization team isn’t performing to your expectations or you need to divert funds elsewhere, this can help you in the future.
The answer to this question ultimately depends on your budget and needs. SEO consultants may offer lower fees, but you’ll have to keep in mind that you’re dealing with a one-person team that is likely juggling different clients. SEO agencies will cost more, but you can feel at peace knowing that you will get a dedicated accounts team that can address all your SEO concerns in a timely manner.
The total cost of SEO services varies depending on what is included. Most projects in 2021 range between $750-$2,000 per month, based on the scope and size of the project.
One-time jobs can be priced anywhere from $5,000 to more than $30,000 but hourly rates for consultants fall between $80 to $200 dollars an hour.
You can learn the basics of SEO in less than 3 months, but it will take you anywhere from 6 to 18 months to understand advanced concepts.
It is no secret that a keen eye for research and data analytics is important for any SEO professional. These skills have to be complemented with high levels of adaptability to anticipate any SEO trends.
Outside of the research realm, SEO professionals also need to be successful communicators in order to build lasting relationships with clients. They have to be able to listen to what the client actually wants.
The importance of being an SEO professional who can do their own keyword research and author content that includes it is often overlooked, but this type of person has become incredibly more valuable.
What’s more, SEO professionals are used to adapting quickly to new research and optimization trends. This adaptability is especially useful as the world of digital marketing is ever-evolving.
At the end of the day, when you’re considering who to hire to do search engine optimization for a website, it’s worth remembering that SEO is a long-term investment for your website. Expertise doesn’t come cheap, especially if you’re aiming for higher search rankings on search results pages.
Now that you’re ready to get started with an SEO campaign, read on to learn more about our SEO company and discover why we have the necessary skills and experience to build a personalized content marketing plan for your business.
While investing in SEO for your business comes with a price, a well-executed SEO campaign could boost your site traffic and produce high-quality leads. Extensive website visibility, engaging content, and the clever use of SEO keywords will contribute to the success of your marketing efforts. Search engines like Google assess websites based on these variables.
But what is an SEO company? If you find yourself asking, “How do SEO companies work?” or are unsure about what do SEO companies do—don’t worry. Bliss Drive can help! To give readers an excellent starting point, we will elaborate on the services offered by SEO agencies and their relevance to modern-day business owners.
What is an SEO agency, and why should you care about them? SEO optimization is paramount to the success of any marketing strategy. Quality content creation combined with high-ranking keywords will secure a spot for your site on search engines like Google.
An increase in website visibility doesn’t just give your brand bragging rights. If you utilize your site traffic correctly and efficiently approach leads, your business could enjoy a drastic increase in sales. Sending customized promos to past buyers will also increase customer retention rates.
While the numbers sound exciting, not many know how to launch a full-scale SEO campaign. New SMBs already struggle with generating quality leads. Fortunately, this is where SEO experts like Bliss Drive can help.
Our marketers have the skill and experience to:
Leave your marketing campaign to the pros so that you can focus on maximizing the extra clients we generate for your business. Contact Bliss Drive today!
What services do SEO companies offer? Agencies offer varying marketing services, although you can count on most to help your business with the following:
Extensive keyword research allows you to compete with the exact phrases that drive traffic to your competitors’ websites. Doing so would give your site the chance to outrank rival pages. Remember: prospects turn straight to the top one or two results on Google, so strive for those spots if you want to increase traffic.
Ranking for keywords helps with website visibility, but you should utilize social media marketing techniques to build brand authority. Position yourself as an industry expert. Trust us—converting prospects is significantly easier if you have a well-known, reputable brand.
Success in PPC management involves two things. Firstly, attracting high-quality leads. Through extensive audience targeting methods and high-ranking keywords, you will produce qualified prospects who show genuine interest in your brand.
Secondly, faithfully following A/B testing. Let’s face it—most ad sets won’t work, but that doesn’t matter. What’s important is separating effective and faulty campaigns from each other without increasing your ad spend too much.
Engaging, high-quality content affects several crucial SEO metrics like click-through rates, bounce rates, and conversion rates. Users will either stay or leave because of what they read. To improve site performance, sincerely convey your brand’s message and provide helpful content through engaging, relevant, and, of course, grammatically correct copies.
You don’t have to guess why your website isn’t generating enough traffic. Digital marketing experts can audit your website and analyze on-page SEO metrics, such as:
Although having a broad range of SEO companies to choose from can feel exciting, some might find the sheer number of options overwhelming. Budding entrepreneurs might not even know where to start looking. To ensure that your SEO campaigns and marketing efforts pay off, partner with a reliable firm like Bliss Drive that offers:
Avoid agencies that infrequently send updates. Marketing efforts, whether for content creation or website visibility, require continuous collaboration. No matter how skilled a marketer is, they cannot launch your campaign without consulting you.
For instance, let’s say you order some landing pages to attract quality leads. The agency has the resources to utilize traffic, generate keywords, and understand the Google search engine’s algorithm. However, only you, the client, can dictate the voice and branding you wish to convey.
Always ask for estimates before working with an SEO agency. Doing so will help you filter dishonest marketers that trick clients into hidden fees, or worse, completely scam them.
Agencies generally have two ways of charging clients, which include:
Traditionally, marketing agencies and even individual freelancers charge fixed, upfront fees. For instance, your marketer will charge you X amount of dollars for the content creation of X Facebook ad sets. Regardless of the campaign’s performance, you would have to pay the same fees.
Results-based pricing plans are common in link-building strategies and email marketing services. After you and the agency agree on a goal metric, they will launch the SEO campaign, then continuously monitor its performance. You don’t have to pay for anything until the marketing efforts produce results.
No SEO campaign guarantees results. However, you can accurately gauge the success rates of any marketer by analyzing their track records. Review their past campaigns. Focus on conversion metrics like click-through rates, site traffic, lead generation, website visibility, search engine ranking, SEO keyword integration, and content analysis.
Also, assess the type of clients that the agency has worked with in the past. Small agencies typically specialize in specific fields, although tenure firms like Bliss Drive have the expertise to run campaigns for a broad range of clients. Whatever the case, perusing your prospective agency’s portfolio will help you make well-informed decisions.
You can do SEO for yourself, especially given the number of resources and tools available to you. However, keep in mind that learning SEO can be a lengthy process and requires a lot of trial and error before you get it right. This is why many business owners prefer enlisting the help of an SEO company or SEO consultant rather than starting from scratch on their own.
SEO can be expensive because it takes time to show results. Furthermore, each campaign requires a lot of resources like development and maintenance with the help of an SEO specialist.
One key element in SEO is using the right keywords. Coding isn't necessary, but there are many tools and plug-ins that can help you with these things should you want to learn more.
A single click on a search ad is not worth much, but it can be enough to get someone interested in your product. The average cost per click for Google Ads ranges from $1 and upwards of $2 depending upon the type you are using (search or display). Bing ads tend to have an even lower CPC at under $0.50 each time they're clicked.
Your monthly SEO report should also include an overview of the number of clicks your campaign is getting on each keyword for which they are ranking. This will give SEO professionals a much better idea to know which keywords drive engagement and conversion rates best.
So, what does an SEO company do? SEO agencies provide a wide range of services, but their overall goal includes improving the efficacy of your marketing efforts. With their help, your SEO campaign should boost your site to the top of Google SERPs. The increased website visibility will produce more traffic, better leads, and ultimately, increased sales.
If you still find yourself asking, “What is an SEO company?” or “What do SEO services do?” consult the SEO pros at Bliss Drive. Our team boasts quality SEO services that will generate results. Regardless of the industry that you work in, business size, or products/services you sell, we can create an effective, profitable campaign customized to your brand. Reach out to the Bliss Drive team today!
Search engine optimization or SEO is a method that helps push a business’s website to the top of search engine results. This way, the site can generate more traffic and increase business leads that will guarantee a higher revenue. It involves two techniques, namely, on-page SEO and off-page SEO.
To succeed in your marketing strategy, it’s important to understand how search engine optimization can help your business, especially on-page SEO. On-page SEO is a fundamental consideration in winning the digital market. Get to know more about it here, along with some of the most important factors affecting it.
On-page search engine optimization, also known as on-site SEO, is the process of optimizing web pages to gain organic traffic and show up high on search engine rankings. On-page SEO involves preparing various parts of a web page, but the overall goal is to boost your site’s visibility. To make that possible, your website must have expertise, trustworthiness, and authoritativeness (EAT).
Can’t figure out what’s lacking in your plans and strategies? Here are some essential factors that you need to focus on to improve your website, build authority, and finally, earn massive traffic.
Google’s team follows the EAT principle to measure the value of web pages and websites. The main goal, of course, is to bring out high-quality content. Once the search engine sees your effort in adding value to the internet world, it will boost your rankings over those who fail to do so.
Title tags are evident on search engine pages, and most of the time, they are the ones that get people to click. Convincing title tags could make a difference to your overall SEO results. So, make sure that it is well-written to give prospective clients a better grasp of who you are and what you do best.
A meta description is an HTML attribute displayed underneath the title page. It gives a brief description of the content for the benefit of search engine users. Optimizing your meta descriptions will tremendously improve the click-through rate and the perception of what your site offers.
Create highly engaging headlines that hook the target audience immediately and encourage them to read your content. Clever and compelling headlines will set you apart from making impressions. You’ll get people to click through and read the rest.
Improve the readability of your page by separating headings and subheadings. When you follow H1 to H6 as rank in order of importance, you give your readers an enjoyable experience on your website. Overall, it will make your content clean, dynamic, and enticing to read.
Designing your content with SEO in mind means writing relevant and high-quality content for your readers and search engines at the same time. This feat might be challenging but giving out high-quality content that checks all the boxes will be beneficial in the long run.
The magic in SEO writing involves giving content readers will read while thinking about meeting keyword requirements. In simple terms, provide them with substance with relevance.Are you looking for ways to improve your website’s on-page SEO? Bliss Drive offers local on-page SEO services to help you make sure your target customers see your business. Call us today for a free consultation!
Hansel had the right idea when he dropped breadcrumbs through the forest to find his way home. Though his trail of breadcrumbs didn’t help him much (alas, birds ate them), the story inspired the name of a website navigation element. If you’re serious about search engine optimization (SEO) and user experience, you need to know about what breadcrumbs mean for your website from an expert team of Bliss Drive.
Breadcrumbs are an especially important component for larger websites that have a lot of low-level pages. Search engines use them to get a better understanding of how your website is structured, and your users rely on them to keep tabs on where they are in the hierarchy of your website, so they don’t get lost.
When you consider that 75% of website users rank “ease of use” as the most important characteristic of a website, this is something to pay attention to. In this guide and tutorial, you’ll learn how to use breadcrumbs to enhance your SEO and help your users navigate.
You may already be familiar with website breadcrumbs, even if you don’t realize it. In the most common cases, breadcrumbs are a sequence of small, named links that represent each page in a page hierarchy on your site. They expand as a user goes deeper and deeper into your page hierarchy.
They usually present at the top of the page under the main navigation menu. This provides a reference for where the user is and an easy way for them to jump back to previous pages.
The user doesn’t have to visit each page in the hierarchy for the breadcrumbs to present themselves. These types of breadcrumbs don’t show the user’s path through the site. Instead, they show the user where they are on the site in relation to other pages in a page hierarchy.
Here’s an example of how breadcrumbs look on eBay:
You can reach this page by going to the eBay home page, clicking on “Clothing, Shoes & Accessories,” “Men,” and then on “Men’s Clothing” But, most likely, you’ll arrive on this page by Googling “Men’s T-Shirts on eBay” and clicking on the page in the results.
The breadcrumbs still appear when you enter through search, providing a reference for where you are on the website.
Most computers (both Macs and PCs) use a similar breadcrumb system to help users navigate through their files. Here’s what it looks like on a Mac:
And here’s what it looks like on a PC:
Website breadcrumbs apply the same concept to the pages on your site. These are what are known as hierarchy-based breadcrumbs because they show the hierarchy of a sequence of file folders or pages.
They are also sometimes referred to as location-based breadcrumbs because they show the user where they are in reference to other files or pages.
There are other types of breadcrumbs, too. These are known as attribute-based breadcrumbs and path-based breadcrumbs.
Attribute-based breadcrumbs are the second most common type. They are a popular tool on eCommerce websites because they indicate what categories or tags are associated with the page that is currently being viewed. This allows the user to more easily shop by category or tag.
For example, let’s say you’re looking at a Bohemian-style rug shaped like a rectangle that’s 9 feet by 12 feet and between $300 and $600 (very specific!). You decide to shop on Overstock.com to get a great deal:
Here’s a great example of hierarchy-based breadcrumbs and attribute-based breadcrumbs in action at the same time.
Not only can you navigate the website based on the page hierarchy, but you can also navigate your shopping results by specific categories, like price and style. This makes it easier for you to find the rug you want, then further explore the Home Décor section so you can find drapes to match!
Path-based breadcrumbs are perhaps the least common. They present as the exact path the user follows as they navigate from page to page on the website.
Essentially, they look like this:
First Page > Second Page > Third Page > Current Page
While there are some benefits to this method, it can also be confusing for the user because it doesn’t show them the actual structure of your website. Path-based breadcrumbs also act as a stand-in for the forward and back buttons on a user’s browser, which makes them more-or-less obsolete.
You can probably already tell how breadcrumbs can help with navigation. Consider the eBay website.
eBay needs to contain a great deal of information, all of which must be categorized and easy to find. It must also be accessible to shoppers who may not be tech-savvy, as well as those with disabilities who rely on assistive technologies like screen-readers.
Without the breadcrumbs as a reference, it would be easy for users to get lost on the website as they search for the information they’re looking for. There are thousands of pages on the website.
Using breadcrumbs also makes eBay easy for search engines to crawl and reference, which makes It easy for users to find specific pages using a search engine. If we do a Google search for “eBay Men’s Clothing,” the first result is the eBay Men’s Clothing page:
You can also see the “Men’s Clothing” page in the hierarchy of the search results. Similarly, breadcrumbs help Google display a page hierarchy for the page it’s showing in search results.
Here’s the second result for a search of “What are breadcrumbs in WordPress”:
Breadcrumbs only get used as a navigation tool about 6% of the time, while 40% of users click on embedded links, 31% use the browser back button, and 22% click on the navigation bar.
According to user experience expert Jakob Nielsen of the Nielsen Norman Group, "Breadcrumbs never cause problems in user testing: People might overlook this small design element, but they never misinterpret breadcrumb trails or have trouble operating them."
Incidentally, breadcrumbs also "take up very little space on the page,” so they won’t use up too much of your page’s real estate.
As we referenced above, breadcrumbs help Google determine how your website is structured. The search engine can even use your breadcrumbs as search results, which can help users find specific pages on your site.
From an SEO and a business perspective, this gives your site a better chance of taking up more space on a search engine results page (SERP). As you can see in the eBay example, eBay not only occupies the first Google search result, but it’s subpages occupy the next three rows as well.
Naturally, doing a search that includes “eBay” is likely to bring up the eBay website, but you get the idea.
According to Yoast, breadcrumbs can also lower bounce rates. Because it’s more likely that someone will enter your website through organic search, breadcrumbs can help guide them to your higher-level pages if they can’t find what they’re looking for on the first one.
If you want to enable breadcrumbs in WordPress, you can find multiple plugins that will do the task for you. All you have to do is install and configure them.
If you already use the SEO tool Yoast, you can enable Yoast breadcrumbs as well. One way is to add the following code to your WordPress theme in the location you want your breadcrumbs to appear (usually underneath the main navigation)
Yoast also notes that “depending on your theme, you may or may not need to add in the beginning <php and ending ?> php tags. If you are not sure, your theme developer can help.”
Once you embed the code, Yoast allows you to enable breadcrumbs directly in the tool. Here’s how to do it, step-by-step:
Your dashboard should immediately appear when you log in.
The ‘SEO’ tab is in the menu on the left-hand side.
‘Search Appearance’ will appear in the list of SEO options.
You’ll find the ‘Breadcrumbs’ tab on the right.
You can remove Yoast’s breadcrumbs later if you like. All you have to do is toggle this option to ‘Disabled.’
Yoast provides a few options for managing your breadcrumbs. For example, you can customize the separator that appears between them, add a prefix, or bold the last page listed in the breadcrumbs.
Once you’re finished, just save your changes.
On some platforms, you may need to add breadcrumbs manually, or you may need to reach out to the provider or the community for help. There doesn’t appear to be an easy way to enable breadcrumbs on platforms like Squarespace, Weebly, and Wix.
For example, Squarespace is a closed website building system, so it doesn’t allow for much customization. You’ll need to use the JSON-LD method instead of microdata if you want to add your own code.
You can inject your own code using “Code Injection” in the “Advanced” section under “Page Settings,” but only if you have a Premium account. Of course, you’ll need to compile your own code to do this, so it takes a little bit of coding skill.
Still, even if you have a website that isn’t on WordPress, you should still consider enabling breadcrumbs. They’re immensely important for SEO, and they could just improve your bounce rate and keep visitors on your site.
If you need help adding breadcrumbs to your website, don’t hesitate to reach out to use. We can provide a custom solution so you can take advantage of this benefit.
Are you looking to improve the user experience on your website and boost your search engine rankings? Look no further than Bliss Drive for all your breadcrumb and SEO needs. Our team of experts will work with you to optimize the structure of your website, using breadcrumbs to make navigation easy for both users and search engines. We'll also use the latest SEO techniques to help your site rise to the top of search engine results pages. By choosing us, you'll be able to take your online presence to the next level and start seeing real results. Don't wait any longer, contact us today and let us help you drive your business to success!
Remember, hierarchy-based breadcrumbs are usually your best option. They'll help your users navigate your site and they'll make it easier for Google to analyze and index your pages. If you have an eCommerce website, consider enabling both hierarchy-based breadcrumbs and attribute-based breadcrumbs so your customers can shop more easily
To learn more about how you can improve your website and your business, contact us at Bliss Drive for a free consultation!
A great SEO campaign is shaped like a tree: thousands of small roots stem into a few big branches. The most effective websites generally don’t target thousands of highly valuable short-tail keywords and a few smaller keywords, but thousands of long-tail keywords and a few carefully selected short-tail, high-traffic keywords.
Using the tree metaphor, let’s look at the approach that many SEOs take to building and executing their SEO campaigns:
Step One: Target 10+ lucrative, high-value, high-traffic keywords.
Step Two: Focus link building on these keywords and no others.
Step Three: Develop content solely for these high-value keywords.
The end result is predictable: their website moves up the ranks for its top keywords, but not at a particularly impressive speed. Instead of achieving a first-page ranking – and thus, receiving traffic – it sits on the second or third page, failing to attract more than a few monthly visitors from its ‘lucrative’ target keywords.
The unfortunate reality of SEO is that listings on the first page of Google receive a far higher share of traffic than those on the second page. The ration isn’t 70:30, as many expect, but something far closer to 98:2. Being at the bottom of the first page is a big boost over being at the top of the next, despite the closeness in numerical ranking.
Because of this, the best SEO campaigns are often planned with the lowest-hanging fruits targeted first, and the biggest fruits last. Long-tail keywords – keywords that receive as little as 100 searches per month – are the ideal initial target for your SEO projects due to their lack of competition and relative ranking simplicity.
Instead of the three-step model for failure we’ve discussed above, a successful SEO campaign should use the following three-step system:
Step One: Target 100+ lucrative yet low-traffic keywords.
Step Two: Focus link building solely on these low-traffic keywords.
Step Three: Develop content that targets all of your search keywords.
It takes very little effort to rank prominently for long-tail keywords, making them an ideal target for the early days of an SEO campaign. Better yet, every piece of content you build to target a long-tail keyword during your website’s early days becomes an exceptionally valuable SEO asset when it’s time to target higher-value keywords.
Think about it: it’s far easier for a prominent, well established website to rank for a high-value term than it is for a brand new website. As such, it’s worth building your website to become established and respected before you target the search keywords that are so frequently out of reach for a newcomer.
Great SEO is far more about planning and strategy as it is about the sheer volume of links and content you can generate. A website that’s built up gradually, with modest targets in its early days and ambitious targets later in its lifespan, will experience a long-term advantage that no race-to-the-top SEO effort can ever hope to match.
If there’s one great truth of SEO, it’s that the process of ranking websites has grown increasingly more complicated over the past decade. What was once a basic process with just three key currencies – content, keywords, and links – is now a complicated industry demanding long-term planning skills and incredible creativity.
Those three currencies have been complemented by several new additions to the SEO world: social signals. Social signals include Facebook likes, Twitter followers, and a variety of other signals of influence that are now a major part of building a long-term, stable SEO asset.
Leading SEO software company SEOmoz has covered social signals before in great detail, demonstrating a real correlation between social influence – likes, followers, and such – and rankings. Even Matt Cutts, Google’s head of SEO, has remarked on the importance of social signals for SEO.
The simple truth is this: having an active presence on Facebook, Twitter, and other social networks will reward you with a more powerful brand and a better presence in the search engine results pages.
Let’s look at the key benefits of building social signals for your website, from both an SEO standpoint and a general marketing standpoint:
Now, some businesses have seen the advantages that social signals offer and tried to spam their way to success. This typically takes the form of buying Twitter followers, Facebook fans, and other key social currencies.
Here’s why it won’t be a successful strategy: real social followers market for you, and a fake social presence gains you all of the worthless aspects of a social following, but none of the beneficial ones. Sure, you have the numbers, but you don’t have the huge promotional power than those numbers can do for you.
When it comes to social signals, the best way to build your company’s influence is to tackle the issue organically. Prepare great content, market it naturally, and enjoy an incredible boost to your SEO efforts and your company’s public brand.
